The 25 Best Real Estate Videos of 2025

You can connect, convert, nurture, and close deals using impactful videos. Finding an industry that has not benefited from video content is impossible. The real estate industry is no exception.

The benefits of using real estate videos are clear to everyone. According to a study, including videos on a property webpage can lead to an 85% increase in people deciding to reach out or buy.

There is also a huge demand for real estate videos from customers. Nearly 9 out of 10 potential home buyers prefer to watch videos of the property before making a decision.

You can use real estate videos to draw attention to your realtor profile and property listing and encourage potential buyers to connect with you.

Whatever real estate video you create will look good and impactful to you. After all, these videos are your creation.

You can turn your real estate videos into more professional videos with video editing services.

And if you want to improve quality without extra equipment, affordable AI-powered editing tools now help polish real estate videos quickly and at scale.

To make videos that connect with the audience, make an impact, and achieve your marketing goals, you can learn a lot from other successful real estate videos.

1. Prettis

Hence, we have created a list of the 25 best real estate videos of 2024. Let’s start.

Buying a house isn’t to be taken lightly. Most people buy one, or at best two properties, in their lifetime.

It’s important to get it right. The video explains how Prettis can help you make the right decision and purchase your dream house.

This short animated video uses different color shades to showcase different emotions. The narrative is simple, effective, and to the point.

The real estate video conveys the necessary information succinctly and effectively within 60 seconds.

The characters and color choices are visually and emotionally impactful, easy to relate, and the message is easy to remember.

What can we learn from their videos?

• Use color psychology to influence the emotional response of the viewers.
• Use different characters to appeal to a wider audience.
• Create a compelling story to connect with potential clients.

Short-form animated videos perform exceptionally well on platforms like TikTok, Instagram Reels, and YouTube Shorts.

2. Lifestyle Production Group

If you plan to create real estate videos, why not learn from the best? The Lifestyle Production Group makes some of the best property videos.

Their creative team understands property videos are not just about the build-up area.

They pay equal attention to the surrounding area which elevates the aesthetic appeal of the whole property.

What can we learn from their videos?

• Create enticing names for property videos.
• Focus on showing all the main features of the property.
• Show more and talk less and give equal importance to both close-ups and long shots.
• Include walk-throughs, drone flyovers, and POV clips to create an immersive tour experience.
• Watch-time optimization has become crucial, making cinematic pacing and smooth transitions essential.

3. Bespoke

Bespoke Real Estate makes fantastic property listing videos. Their video creators are masters of storytelling.

They use stunning visuals – long and close shots – to engage the audience throughout the video.

For instance, this video starts with drone clips of the outer surroundings.

The audience is gradually taken inside the house; and given a tour of the property; with each room shown clearly and in the best possible way.

What can we learn from their videos?

• Enjoy the property tour experience without actually being there.
• Use a clever mix of long and close-up shots.
• Smooth transitions encourage the viewers to visit the property.
• High-resolution drone footage (4K and above) is now a baseline expectation for luxury listings.
• Add floor-plan overlays and on-screen room labels to improve clarity and retention.
• Many buyers now prefer natural soundscapes blended with soft music for a more immersive experience.

4. The Boutique Real Estate Group

Want to know how to create the best listing videos for luxury properties in California?

You can learn a thing or two from the Boutique Real Estate Group.

Their videos give out a homely feel, so much so, that viewers can imagine themselves relaxing in the living room, cooking in the kitchen, and playing with children in the backyard.

What can we learn from their videos?

• Use the first few seconds to create a feeling of excitement and expectation.
• Slow down the camera at crucial places to give the audience a feel for the place.
• Complement the visuals with energizing background music.
• Add lifestyle-driven clips (like brewing coffee or natural morning light) to help viewers visualize daily life.

Shoot B-roll in vertical format for short-form platforms that drive discovery.

The first 2–3 seconds are more important than ever—start with movement, not a static shot.

5. Brandon Bames

This Brandon Bames video shows that even long videos (property videos that are several minutes long) can be interesting too.

Indeed, not all property videos are the same. Each video demands its unique narrative and storytelling style.

What can we learn from the video?

• Use visuals to highlight the uniqueness of the property.
• Employ variable camera speeds and unique angles to showcase the personality of the house.
• Give equal importance to inside and outside the property.
• Longer tours perform well when they maintain strong viewer retention, especially for high-intent buyers.

Add chapter markers (e.g., “Kitchen,” “Primary Suite,” “Backyard”) to improve navigation and SEO.

Optimize for large-screen viewing—many buyers watch property tours on TVs.

6. Zumper: Jayvon’s Story

Not all clients are camera-friendly. How can you create real estate testimonial videos? Do what Zumper has done here.

Zumper has created an animated testimonial video featuring a client (Jayvon) talking on the phone and sharing his experience of using Zumper digital marketplace.

What can we learn from the video?

• Make the testimonial authentic. In this case, the poor audio quality makes the content appear authentic and spontaneous.
• Testimonial videos can be created even if the clients are camera-shy.
• Closed captions can make the content more accessible.
• Audiences now respond strongly to unscripted, conversational testimonial audio.
• Add animated callout text summarizing key points for better retention.
• Caption text is indexed more effectively—optimize subtitles with relevant keywords.

7. Doksimon Homes

This listing content by Ghanaian real estate company Doksimon Homes has all the ingredients for a successful video.

Unlike other videos we have seen until now, Doksimon Homes videos have realtors provide a tour of the luxury homes.

Additionally, the company uses effective call-to-action and also invites viewers to subscribe to their channel.

What can we learn from the video?

• The camera covers the neighborhood conveying the message that the property is situated in a prime locality.
• Use both voice and visuals to show off the property.
• Include a call to action to encourage viewers to subscribe, find out more about the property and company, and get in touch.

Add short vertical clips for social media to maximize reach on TikTok, Reels, and Shorts.

Use on-screen text overlays to reinforce key selling points for mobile viewers who watch with sound off.

8. Rightmove

Rightmove uses creative storytelling to distinguish itself from other real estate videos.

If you’re still undecided about buying a new house, this video will convince you to do so.

It uses the journey of a scarecrow from the farm in search of a new home.

The video also ends with an emotional catchphrase.

What can we learn from the video?

• Use storytelling and strong emotions to connect with the audience.
• Get creative and experiment with various themes to promote your business.
• Add a pinch of animation to make the video more appealing to the audience.
• Notice how the narrative is optimized for short attention spans—quick pacing, simple dialogue, and visually driven storytelling.

Incorporate brand consistency (colors, tone, style) to improve recall across platforms.

9. Emily Kellenberger Videos

This video shows that you don’t have to be a large real estate company to create the best real estate videos.

Emily Kellenberget – a well-known real estate agent in California – exclusively uses drone videos of properties to attract the audience.

The video also carries the real estate agent’s contact information for the interested parties to reach out to her.

What can we learn from the video?

• Use both long shots and close-ups. This video provides a clear and complete picture of the main elements inside and outside the house.
• Use the camera angles to give the feeling of a real property tour.
• Mimic a real property tour by ending the video with a zoom-away shot.
• Modern buyers expect aerial footage — drones help highlight privacy, lot size, and neighborhood appeal.
• Add soft background music and subtle motion graphics to elevate professionalism without increasing production cost.

10. April Dean

This testimonial video by real estate agent April Dean is worth emulating.

It’s unique, effective, and creatively done to attract attention and build relationships.

The video starts off with April speaking about her responsibility as a real estate agent.

This is followed by a series of testimonial clips where clients share their experiences with April Dean.

What can we learn from the video?

• Use real clients (customers) who are glad to share their experiences.
• Ask the right questions to get suitable answers from the clients.
• Get creative with your real estate videos. April Dean’s video is both an introduction and a testimonial.
• Combine testimonial clips with B-roll footage of wins, closings, keys being handed over, or behind-the-scenes moments.

Use on-screen text overlays to reinforce key selling points for mobile viewers who watch with sound off.

Add captions — a large majority of viewers watch videos without sound—for example, up to 85% of Facebook video views happen on mute.

11. The Corcoran Group

The Corcoran Group aims to build trust and credibility and their videos reflect these sentiments.

Their videos focus on the main attractions to convince the audience, as opposed to showing what the prospective buyers want to see.

You can notice the better part of the video is dedicated to showing the outdoors.

The voiceover complements the visuals, highlighting how the house is conveniently located yet providing total privacy.

What can we learn from the video?

• Focus on the main attractions of the property.
• Use compelling narration to encourage the audience to take action.
• Provide information about the community.
• Use slow cinematic shots and color-grading for a premium feel—this aligns with luxury-market expectations.
• Highlight lifestyle experiences (nearby cafes, parks, walkability), which buyers now prioritize heavily.

12. Amy Youngren

Videos that draw in the audience and make them part of the video have a higher chance of conversion.

Amy Youngren who was named one of the most influential real estate leaders uses her creativity, knowledge, personality, and friendly style to connect with the audience.

In this particular video, Amy highlights the main points of the house and the neighborhood while giving a personal tour of the property.

What can we learn from the video?

• Take the audience for a virtual tour, walking the route that inhabitants would normally take.
• Use a persuasive, friendly, and conversational style to communicate with the audience.
• Use closed captions software to make the video more accessible.

Add interactive elements like “text for details,” QR codes, or clickable links to boost lead generation.

Add quick neighborhood stats (schools, transit, median price) to help viewers make faster decisions.

13. KeyOpp

Are you operating a property management company that provides a range of services including buying and selling properties?

Want to know how to best advertise your property management company?

Learn from KeyOpp. This property management company uses an animation video – not everyone’s cup of tea, mind you – to spread its message.

The video is slick, professional, and highly effective.

What can we learn from the video?

• Use different characters to represent different audience types.
• The characterization and animation match the message.
• Use a compelling script to boost credibility and trustworthiness.
• Animation helps simplify complex service offerings, making it easier for viewers to understand your full value.
• Add branded color palettes and consistent typography to reinforce brand identity across channels.

14. Haus

The best real estate videos need not be about house property alone.

Learning about the locality and community is of vital importance for anyone planning to purchase a house in a particular area.

In this video, Raymond Hau of HAUS Real Estate shares his knowledge about Unionville, Markham.

He explains what makes Unionville the best neighborhood to live in.

Although the video is slightly long,

Hau’s dynamic presentation, clever camera work, and graphics make the video exciting, engaging, and enjoyable to watch.

What can we learn from the video?

• The best real estate videos need not be only about the property. Educational videos about the neighborhood can be engaging too.
• Talk about the main features of the neighborhood and share in-depth information.
• Make the script more persuasive and energetic to capture the attention of the audience.
• Neighborhood videos rank well in search engines because buyers often search for community-specific information.
• Use map animations, walking-distance markers, and local highlight reels to boost viewer retention.

15. David and Anna Solomon

Video content is the go-to medium for brands and consumers. Potential clients readily connect with a video and remember and recall information better.

According to a survey, 52% of viewers are more likely to share videos with their friends and family. It’s no wonder real estate agents use profile videos to introduce themselves to their prospects.

This video by the mother and son duo is a fine example of how to create a profile video.

What can we learn from the video?

• Share your vision, mission, and the driving principles behind the real estate business.
• Use dynamic and upbeat music to grab the attention of the viewers.
• Insert testimonials to boost the credibility of the business.
• Profile videos build trust quickly by showcasing personality, communication style, and professionalism.
• Use cutaway B-roll—family moments, community involvement, office scenes—to make the story feel more authentic.

16. Andrei Restrepo

Like any other business, real estate agents and companies must add some variety to their content mix.

All of the live-action videos that we have seen so far had brilliant videography. Ever wondered how they were filmed?

Why not show the filming process to the audience, with some bloopers as well?

Your behind-the-scenes video will make the viewers more curious about your business.

What can we learn from the video?

• Provide content that viewers find intriguing to generate interest in your service.
• Behind-the-scene videos show the human side of the business thereby creating instant connection.
• Behind-the-scene clips allow you to create fresh videos from existing content.
• BTS content performs extremely well on social platforms where authenticity is valued over polish.
• Use quick edits, casual commentary, and minimal scripting to enhance the “real” feel.

17. Trovimap

Real estate videos need not be live-action or even animated all the time.

It’s possible to create persuasive videos with images and screenshots.

Here is a video that shows how to do it.

This particular video explains the many ways the Trovimap system works and how you can use it.

What can we learn from the video?

• Speak directly to the viewers; guiding them on how to use the platform.
• Give them reasons why your service is better than others.
• The animation and screenshot style keeps the audience engaged with the video.
• Product walkthroughs work well for real estate tech tools because they reduce friction and answer common user questions.
• Add cursor highlights, zoom-ins, and short captions to improve clarity and keep viewers focused.

18. Danny Baron

As a real estate agent, it’s important to build trust.

This can be achieved with a profile video where the realtor can distinguish his/her service from others.

Agent introduction videos allow the realtor to communicate his/her personality, ask rhetorical questions, and answer them so the prospective clients have a clear understanding of the realtor and their service.

What can we learn from the video?

• Highlight the common link between you and the prospective clients. In this case, Danny reveals he was born in Cincinnati where he works as a real estate agent.
• Use the profile video to showcase your personality. Share your values and explain how you plan to help the prospective clients.
• Include property and landmark shots in the profile videos to make the content more engaging.
• Use professional lighting and crisp audio—clear presentation strongly influences perceived credibility.
• Add a strong call-to-action at the end (“Call me,” “Book a tour,” “Get your valuation”) to convert viewers into leads.

19. Never Too Small

Every house deserves a shot at fame, no matter the size.

Here is a property video, rather a lengthy one, for a tiny home just under 500 square feet in size.

The resident who also happens to be the architect provides a virtual tour of the small house and explains the logic behind the creation of each section of the house.

What can we learn from the video?

• Use before-and-after images to showcase the transformation the house undergoes.
• Adding a personal touch to the narrative helps create an emotional connection with the audience.
• Instead of just highlighting the main features, explain how each feature helps support their lifestyle (in this case – a simpler way of life).

Personal insights make the space feel more relatable and intentional.

Instead of just highlighting the main features, explain how each feature helps support their lifestyle (in this case – a simpler way of life).

20. Melanicious

Like every other industry, the real estate industry too has evolved and accepted new marketing techniques to engage the audience.

Influencer marketing has now become an essential part of the real estate marketing tool kit.

In this particular video, you can see how a social media influencer is used to gain better exposure, for low-cost accommodations, among the students.

As the video demonstrates, you can use internet personalities to reach both a wider and specific audience.

What can we learn from the video?

• Collaborate with influencers for better reach and credibility.
• Team up with influencers whose audience and goals align with yours.
• Focus on the amenities (or benefits) that matter the most to your target audience.

Highlighting student-friendly features helps ensure the content lands with the right demographic.

21. Laura Riascos Profile Video

To a seller or buyer, you’re a stranger. How do you make them trust you? Break the trust barrier by creating compelling realtor profile videos.

Laura Riascos uses video to introduce herself, share a few details about her background, and what her priorities are (helping clients and reducing stress). The profile video is simple, engaging, and highly effective.

This kind of approachable introduction helps viewers feel more comfortable reaching out.

What can we learn from the video?

• Create an emotional connection by adding personal anecdotes.
• Make the introduction video more engaging by adding a few property videos, virtual tours, drone clips, etc.
• Build trust by being your authentic self and sharing your goals and priorities.

22. Savills: Help to Buy Scheme Video

This is an explainer video that educates the audience about the highly popular Help to Buy scheme.

This limited-period scheme allows buyers to purchase their dream home with a lower deposit and shorter mortgage.

In this video, experts from the real estate agency Savills explain this complex scheme thereby reducing doubts and encouraging more sales.

What can we learn from the video?

• Use experts to demystify complex concepts and share industry knowledge.
• Identify bottlenecks in the buying process and use explainer videos to remove the barriers.
• Add closed captions to make the video more accessible.

Accessibility features also help your videos perform better across platforms.

Using top-rated explainer video software can be highly beneficial for creating engaging real estate videos that captivate your audience.

23. Zoopla

First-time home buyers have a hard time understanding the jargon used in the real estate industry.

Zoopla, under its ‘Jargon Buster’ campaign released a series of videos explaining the complex terms and concepts that buyers encounter during their interaction with real estate agents.

This simple educational approach can significantly reduce buyer confusion.

What can we learn from the video?

• Keep the videos short for the audience to easily understand and fully retain the information.
• Build trust and credibility by sharing knowledge and genuinely helping potential clients.
• Make educational videos to create a positive impression about your brand.

24. KV Team

Adding a pinch of humor to a marketing video isn’t everyone’s cup of tea.

If you can pull it off, as the KV Team has done in this video, you’re assured views, engagement, and conversion.

Simple and lighthearted videos are also easier to relate to.

Plus, you don’t need a large budget to create the best real estate videos.

What can we learn from the video?

• Amusing and entertaining videos are more likely shared and discussed.
• Don’t forget to mention features that potential buyers want in a house. In this video, spacious showers and ground-floor laundry are highlighted as the main features that buyers would want.
• Create urgency and include a compelling call to action.

A clear next step helps turn engagement into inquiries.

25. LeAnn Henry

Realtors who want to add variety and make their content offerings unique can take inspiration from this video.

There is no better way to differentiate yourself than by creating a ‘Day in my life’ video.

Show your audience what your typical workday looks like – showing a house to a potential client, helping clients with documents and paperwork, inspecting houses, etc.

What can we learn from the video?

• Sharing your work process helps build trust and boost credibility.
• The ‘Day in my life’ format opens new opportunities to create fresh content.
• In addition to adding a unique perspective, this is also a chance to share your knowledge about the real estate industry with prospective buyers (and sellers).

Viewers appreciate transparency and behind-the-scenes insight.

Final Thoughts

It’s no time to end our journey yet. Revisit the 25 best real estate videos of 2024 again and again.

Return to these examples whenever you need fresh inspiration for your video strategy.

Make your subset of videos from our list. Analyze these videos.

Find what the videos are doing right and wrong. Get inspired from these videos and apply what you learn to create engaging and effective real estate videos.

Study patterns, refine your style, and consistently apply what works for your audience.