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Going viral is every marketer’s dream. Why? Because these videos are one of the best ways to promote your brand.  Viral content can become extremely popular overnight. However, not every piece of video you create will achieve this level of grandeur.  Viral videos are a whole new thing. Generally, this type of content is entertaining and educating but what makes a video go viral is the excitement it generates. The more engaging and exciting it is, the more shareable it will become. Having a viral video can be your secret weapon to increase your brand awareness and power up your customer lifecycle endeavours. To go from viral zero to viral hero, you need to know the basics of viral video marketing and the best practices to get your video content…

Video marketing statistics are super important when planning your marketing strategy. There is a ton of data available online, but not all of it is up to date. And being "up to date" is very important in the fast-changing world of digital marketing. We gathered the most recent data we could find about video content and you can find it all below. We’re almost halfway through the year. It hasn’t panned out the way we thought. But, we can still make it work. Facing a lockdown, many of us have realized the importance of video content. Its power not only to entertain but also to unite and educate has shown that video content in its various forms is the future of online marketing. Luckily for us, I did not see…

Testimonial videos are powerful, authentic, and engaging. In a testimonial video, current customers describe what a company has been able to do for them. They may discuss their former pain points, their challenges, and their current success. Testimonial videos resonate with potential customers because they can see themselves inside the video, and relate to the challenges that current customers have faced, which makes this one of the most effective methods of video marketing for businesses. In a world that is increasingly rejecting traditional marketing, testimonial video provides a unique opportunity: the opportunity for a business to reach out to a potential customer through, essentially, word-of-mouth. Testimonial videos are seen as being more honest than traditional advertising and is consequently a fantastic choice for a company trying to build out its…

The purpose of this article is to help you out get started with creating great Instagram Stories for your business, personal brand or just for marketing yourself on the platform. Instagram was first launched back in August 2016 and quickly became one of the most famous variations of social media. It now has nearly 1 billion daily active users, with the numbers only growing more and more each day. Since its launch, it has also increased the average time users spend on the app - from the previous 24 minutes to now 32 minutes daily. According to Instagram, “Stories made Instagram a place for people to share all of their moments – the highlights and everything in between”. Instagram Stories is a fun and creative way for people to express…

The purpose of this article is to help you create your very own, personal video marketing guide. Nowadays, video marketing has become a more prominent way to market products or services. Gone are the days when brands spend so much on television exposure. Everyone is now turning to advertise on social media as it is cheaper and more effective in terms of conversion. According to Google’s latest video trends report, 6 out of 10 people would rather watch videos online than watch television. Furthermore, another 2019 report from HubSpot states that 90% of consumers say that video marketing has helped them make purchasing decisions. With the immense impact that this marketing trend is making in terms of consumer behavior, it’s safe to say that businesses have seen the advantage of…