
How to Use YouTube Key Moments to Get More Views
As a recent student, I used to be able to sit through an entire 45–60-minute college lecture with rapt attention. However, times have changed. Nowadays, it is nearly impossible to watch an entire video of average length (15 to 20 minutes) in one sitting. YouTube is an ideal platform to supercharge your marketing campaign, with a user base of over 2 billion and millions of hours of watch time every day. By leveraging YouTube, you can boost brand awareness, generate leads, and convert viewers into paying customers. However, there is one issue to consider: an increasing number of people are gravitating toward short-form videos. This trend is backed up by the phenomenal rise of TikTok and Instagram videos. In fact, even YouTube has introduced Shorts after seeing the huge popularity…