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Testimonial videos are powerful, authentic, and engaging. In a testimonial video, current customers describe what a company has been able to do for them. They may discuss their former pain points, their challenges, and their current success. Testimonial videos resonate with potential customers because they can see themselves inside the video, and relate to the challenges that current customers have faced, which makes this one of the most effective methods of video marketing for businesses. In a world that is increasingly rejecting traditional marketing, testimonial video provides a unique opportunity: the opportunity for a business to reach out to a potential customer through, essentially, word-of-mouth. Testimonial videos are seen as being more honest than traditional advertising and is consequently a fantastic choice for a company trying to build out its…

The purpose of this article is to help you out get started with creating great Instagram Stories for your business, personal brand or just for marketing yourself on the platform. Instagram was first launched back in August 2016 and quickly became one of the most famous variations of social media. It now has nearly 1 billion daily active users, with the numbers only growing more and more each day. Since its launch, it has also increased the average time users spend on the app - from the previous 24 minutes to now 32 minutes daily. According to Instagram, “Stories made Instagram a place for people to share all of their moments – the highlights and everything in between”. Instagram Stories is a fun and creative way for people to express…

The purpose of this article is to help you create your very own, personal video marketing guide. Nowadays, video marketing has become a more prominent way to market products or services. Gone are the days when brands spend so much on television exposure. Everyone is now turning to advertise on social media as it is cheaper and more effective in terms of conversion. According to Google’s latest video trends report, 6 out of 10 people would rather watch videos online than watch television. Furthermore, another 2019 report from HubSpot states that 90% of consumers say that video marketing has helped them make purchasing decisions. With the immense impact that this marketing trend is making in terms of consumer behavior, it’s safe to say that businesses have seen the advantage of…

The purpose of this article is to teach you how to get started with Instagram video marketing and video creation in general. It's no secret that the demand for video content on Instagram is huge. Year after year, the platform has experienced an 80% rise in user time spent on watching videos. And from a marketing standpoint, 53% of marketers see Instagram videos as crucial to their strategies. But despite these amazing statistics businesses struggle to get more video views. Fortunately, there are proven methods backed by case studies and data that you can use to increase views on your Instagram videos. Let's have a look at them: 1. Use Relevant Hashtags Instagram relies massively on the use of hashtags, and the type of hashtags you add to your videos…

If you're looking to get started with Instagram video ads, this article will go right down your alley. Video content will become even more dominant in the future. As per Cisco, the overall traffic share of the video content will be around 82% by 2022. Below is a trend of mobile video traffic growth that will shock you. Image Source: Statista Well, that depends on how shock-able you are. Either way, there's a whole lot of video traffic on the Internet. Which means people are watching more and more videos online. Simple, right? The internet users love to consume video content and advertisers are enjoying the kind of return on investment that they are getting from their video marketing campaign. Now, the question arises on where would you publish and…