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I've dealt with many different customers through my video post production agency and I can tell you one thing. The majority of our customers don't have a proper video brief drafted when they reach out to us. And I'm not talking about Youtube creators, start-ups or small size business. No, I've worked with business listed on the NASDAQ that don't supply these documents when we start working on a video project with them. Now, depending on the size of the project you might or might not need a video brief. I am not going to argue with that. Maybe short video script or a storyboard (if your video is highly animated) is more than enough. But there are situations in which both parties - the client and the video production…

For Royal Navy sailors in the 18th century, disease during long sea voyages was often a bigger threat than any enemy. Scurvy (an illness that if left untreated can lead to a slow and painful death) was rife on ships in the 1700s. And while many claimed to know of remedies that aided sufferers, no one came close to a cure until 1747 when Mr. James Lind, a Royal Navy ship surgeon, conducted what could be regarded as one of the very first A/B tests to find a cure. He took 12 men suffering from scurvy and treated them with varying remedies. Some men were told to drink a quart of cider a day, others were prescribed two spoonfuls of vinegar three times a day, or two oranges and one…

Video is a great way of communicating messages; loud and clear! An average internet user spends on average 2.6x more time on pages with an explainer video than without. No wonder the web is getting more populated with visual content. Facebook feed. Landing pages. Search results. Emails. You name it, videos are everywhere. Reason? Just as stated above. Content in the form of videos is much easier to comprehend and memorize. According to studies, an average viewer remembers 95% of a message when it is watched, whereas only 10% when read. This is the sole motto behind creating an explainer video, right? But creating just another explainer video won’t help. It’s just like adding another drop to a sea full of water. Your video will be lost! Result? A few…

A video without a script is like a ... well, I don't know what it is like, but it's definitely not going to be something good. Unless you just want to rumble around or do those vlog type of videos. Anyway, if your goal is to have a clear, concise video that transmits a well-defined message and has a strong call to action you will definitely need a video script. It makes everything more coherent and it gives it that professional feel. So if you have decided you want to step up the quality of your videos by having a script, this post will go right down your alley. I am going to tell you how to write a script for your video, what should it include, how in-depth can…

There's no doubt that video content is on the rise. If you want to get into video marketing or step up your video marketing game you should get used to creating a storyboard for all your videos. Everyone watches videos online. Yeah, a big chunk of all the video traffic on the Internet is coming from people who are just trying to kill some time and distract themselves from work. But studies show that half of the professionals are watching videos that are related to their work. On top of that, everyone from a stay at home mom to a CEO is more likely to buy a product after watching a video review or presentation of that product. So you want to make your business videos as good, clear and…