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Consider this scenario: You have a real winner on your hands — a POS software that can process transactions, track inventory, help with employee management, support customer relationship building, integrate with online stores, and much more. At the other end is your target audience—the local mom-and-pop stores that are reluctant to leave the old system behind and jump on the technology bandwagon. You have your task cut out. It’s not enough to simply tell them; you need to show them that the new software is as easy as the old system when it comes to tracking sales and inventory. In addition, POS software can help expand their business. Now, the success of your product rests on videos, particularly how-to videos. After all, there are how-to videos for everything—from making an…

The love affair between sales and video content is more than 80 years old. Video content remains the most powerful marketing tool for increasing sales. So much so that more and more businesses and marketers are incorporating video content into their sales processes in one way or another. 95% of marketers say video is their top marketing priority in 2025. 78% of marketers plan to create more videos than in 2024. Interestingly, they are simply responding to the growing demand for video content from consumers. 98% of consumers have watched a video to learn about a product or service, and they want more. 83% want brands to create more videos in 2025. I understand—you’re excited to use sales videos to achieve your marketing goals. But wait a moment. Spend just…

Email marketing has become a cornerstone of modern business communication, offering unmatched opportunities to connect with audiences. Yet, as the digital landscape grows more competitive, finding innovative ways to capture attention is essential. One of the most effective strategies is incorporating video in email campaigns. Videos offer a dynamic and engaging way to deliver your message, increasing click-through rates and driving conversions. Including embedded video in email campaigns has revolutionized how marketers communicate. Instead of static text or images, videos breathe life into emails, making content more interactive and memorable. However, embedding videos comes with its challenges, such as ensuring compatibility across email clients and creating engaging, concise video content. In this article, we’ll explore the benefits of embedding videos in email campaigns and provide actionable strategies to integrate them…