30 Testimonial Video Examples That Are Awesome [#19 Was Unexpected]

30 Testimonial Video Examples That Are Awesome [#19 Was Unexpected]

Video Marketing
Testimonial videos are powerful, authentic, and engaging. In a testimonial video, current customers describe what a company has been able to do for them. They may discuss their former pain points, their challenges, and their current success. Testimonial videos resonate with potential customers because they can see themselves inside the video, and relate to the challenges that current customers have faced, which makes this one of the most effective methods of video marketing for businesses. In a world that is increasingly rejecting traditional marketing, testimonial video provides a unique opportunity: the opportunity for a business to reach out to a potential customer through, essentially, word-of-mouth. Testimonial videos are seen as being more honest than traditional advertising and is consequently a fantastic choice for a company trying to build out its…
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Instagram Stories: The Ultimate Guide (With Examples)

Instagram Stories: The Ultimate Guide (With Examples)

Video Marketing
The purpose of this article is to help you out get started with creating great Instagram Stories for your business, personal brand or just for marketing yourself on the platform. Instagram was first launched back in August 2016 and quickly became one of the most famous variations of social media. It now has nearly 1 billion daily active users, with the numbers only growing more and more each day. Since its launch, it has also increased the average time users spend on the app - from the previous 24 minutes to now 32 minutes daily. According to Instagram, “Stories made Instagram a place for people to share all of their moments – the highlights and everything in between”. Instagram Stories is a fun and creative way for people to express…
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Your Video Marketing Guide: 7 Questions to Ask Yourself

Your Video Marketing Guide: 7 Questions to Ask Yourself

Video Marketing
The purpose of this article is to help you create your very own, personal video marketing guide. Nowadays, video marketing has become a more prominent way to market products or services. Gone are the days when brands spend so much on television exposure. Everyone is now turning to advertise on social media as it is cheaper and more effective in terms of conversion. According to Google’s latest video trends report, 6 out of 10 people would rather watch videos online than watch television. Furthermore, another 2019 report from HubSpot states that 90% of consumers say that video marketing has helped them make purchasing decisions. With the immense impact that this marketing trend is making in terms of consumer behavior, it’s safe to say that businesses have seen the advantage of…
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Instagram Video Marketing: How to Get More Video Views

Instagram Video Marketing: How to Get More Video Views

Video Marketing
The purpose of this article is to teach you how to get started with Instagram video marketing and video creation in general. It's no secret that the demand for video content on Instagram is huge. Year after year, the platform has experienced an 80% rise in user time spent on watching videos. And from a marketing standpoint, 53% of marketers see Instagram videos as crucial to their strategies. But despite these amazing statistics businesses struggle to get more video views. Fortunately, there are proven methods backed by case studies and data that you can use to increase views on your Instagram videos. Let's have a look at them: 1. Use Relevant Hashtags Instagram relies massively on the use of hashtags, and the type of hashtags you add to your videos…
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Video Marketing: Instagram Video Ads

Video Marketing: Instagram Video Ads

Video Marketing
If you're looking to get started with Instagram video ads, this article will go right down your alley. Video content will become even more dominant in the future. As per Cisco, the overall traffic share of the video content will be around 82% by 2022. Below is a trend of mobile video traffic growth that will shock you. Image Source: Statista Well, that depends on how shock-able you are. Either way, there's a whole lot of video traffic on the Internet. Which means people are watching more and more videos online. Simple, right? The internet users love to consume video content and advertisers are enjoying the kind of return on investment that they are getting from their video marketing campaign. Now, the question arises on where would you publish and…
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Video Marketing For Businesses: Why And How To Do It

Video Marketing For Businesses: Why And How To Do It

Video Marketing
Promoting your business in the online medium using video marketing is currently the best way to improve your brands’ traffic and reach. Since most social media channels have started to prioritize video content over any other type of content, social users have started leading less and started watching more. What does that mean for your business? Regardless of your company’s current state of affairs, video marketing should become an important factor in your digital marketing strategy. It doesn’t really matter if you like the idea or not. It also doesn’t matter if you have a good professional camera or not… What matters is that you find a way to add videos in your content marketing plan and observe the results. And by finding a way, I mean that you can…
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30 Travelers Tell You How To Build A Travel YouTube Channel In 2019

30 Travelers Tell You How To Build A Travel YouTube Channel In 2019

Video Marketing, YouTube
Everybody wants to do videos these days. There are more and more people and business competing for views, likes, shares and subscribers on YouTube and pretty much any other social media platforms. I know that first hand from the people I'm doing the video editing for. Getting traction on YouTube is much harder than it was just 12 months ago. Not sure if that's because of all the competition or it's just how the algorithm works. Some say you need to post 100 videos before you start to see results. Some say it's 80% luck and 20% work. Some say it's consistency. Originality. Quality. You get the idea. Now, I don't think that the traveling niche is that different than other verticals, but since I'm working mostly with clients in…
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Video Brief Template: Why And How To Make One

Video Brief Template: Why And How To Make One

Video Marketing
I've dealt with many different customers through my video post production agency and I can tell you one thing. The majority of our customers don't have a proper video brief drafted when they reach out to us. And I'm not talking about Youtube creators, start-ups or small size business. No, I've worked with business listed on the NASDAQ that don't supply these documents when we start working on a video project with them. Now, depending on the size of the project you might or might not need a video brief. I am not going to argue with that. Maybe short video script or a storyboard (if your video is highly animated) is more than enough. But there are situations in which both parties - the client and the video production…
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How To A/B Test Videos For Higher Conversion Rates

How To A/B Test Videos For Higher Conversion Rates

Video Marketing
For Royal Navy sailors in the 18th century, disease during long sea voyages was often a bigger threat than any enemy. Scurvy (an illness that if left untreated can lead to a slow and painful death) was rife on ships in the 1700s. And while many claimed to know of remedies that aided sufferers, no one came close to a cure until 1747 when Mr. James Lind, a Royal Navy ship surgeon, conducted what could be regarded as one of the very first A/B tests to find a cure. He took 12 men suffering from scurvy and treated them with varying remedies. Some men were told to drink a quart of cider a day, others were prescribed two spoonfuls of vinegar three times a day, or two oranges and one…
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7 Explainer Video Tips For Higher Conversions [#2 Is Ultra-Important]

7 Explainer Video Tips For Higher Conversions [#2 Is Ultra-Important]

Video Marketing
Video is a great way of communicating messages; loud and clear! An average internet user spends on average 2.6x more time on pages with an explainer video than without. No wonder the web is getting more populated with visual content. Facebook feed. Landing pages. Search results. Emails. You name it, videos are everywhere. Reason? Just as stated above. Content in the form of videos is much easier to comprehend and memorize. According to studies, an average viewer remembers 95% of a message when it is watched, whereas only 10% when read. This is the sole motto behind creating an explainer video, right? But creating just another explainer video won’t help. It’s just like adding another drop to a sea full of water. Your video will be lost! Result? A few…
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