Video Marketing: Instagram Video Ads

Video Marketing: Instagram Video Ads

Video Marketing
Video content will become even more dominant in the future. As per Cisco, the overall traffic share of the video content will be around 82% by 2022. Below is a trend of mobile video traffic growth that will shock you. Image Source: Statista Well, that depends on how shock-able you are. Either way, there's a whole lot of video traffic on the Internet. Which means people are watching more and more videos online. Simple, right? The internet users love to consume video content and advertisers are enjoying the kind of return on investment that they are getting from their video marketing campaign. Now, the question arises on where would you publish and promote your videos.  The first thing that comes on a person’s mind when one talks about video advertisement…
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Video Marketing For Businesses: Why And How To Do It

Video Marketing For Businesses: Why And How To Do It

Video Marketing
Promoting your business in the online medium using video marketing is currently the best way to improve your brands’ traffic and reach. Since most social media channels have started to prioritize video content over any other type of content, social users have started leading less and started watching more. What does that mean for your business? Regardless of your company’s current state of affairs, video marketing should become an important factor in your digital marketing strategy. It doesn’t really matter if you like the idea or not. It also doesn’t matter if you have a good professional camera or not… What matters is that you find a way to add videos in your content marketing plan and observe the results. And by finding a way, I mean that you can…
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30 Travelers Tell You How To Build A Travel YouTube Channel In 2019

30 Travelers Tell You How To Build A Travel YouTube Channel In 2019

Video Marketing, YouTube
Everybody wants to do videos these days. There are more and more people and business competing for views, likes, shares and subscribers on YouTube and pretty much any other social media platforms. I know that first hand from the people I'm doing the video editing for. Getting traction on YouTube is much harder than it was just 12 months ago. Not sure if that's because of all the competition or it's just how the algorithm works. Some say you need to post 100 videos before you start to see results. Some say it's 80% luck and 20% work. Some say it's consistency. Originality. Quality. You get the idea. Now, I don't think that the traveling niche is that different than other verticals, but since I'm working mostly with clients in…
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Video Brief Template: Why And How To Make One

Video Brief Template: Why And How To Make One

Video Marketing
I've dealt with many different customers through my video post production agency and I can tell you one thing. The majority of our customers don't have a proper video brief drafted when they reach out to us. And I'm not talking about Youtube creators, start-ups or small size business. No, I've worked with business listed on the NASDAQ that don't supply these documents when we start working on a video project with them. Now, depending on the size of the project you might or might not need a video brief. I am not going to argue with that. Maybe short video script or a storyboard (if your video is highly animated) is more than enough. But there are situations in which both parties - the client and the video production…
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How To A/B Test Videos For Higher Conversion Rates

How To A/B Test Videos For Higher Conversion Rates

Video Marketing
For Royal Navy sailors in the 18th century, disease during long sea voyages was often a bigger threat than any enemy. Scurvy (an illness that if left untreated can lead to a slow and painful death) was rife on ships in the 1700s. And while many claimed to know of remedies that aided sufferers, no one came close to a cure until 1747 when Mr. James Lind, a Royal Navy ship surgeon, conducted what could be regarded as one of the very first A/B tests to find a cure. He took 12 men suffering from scurvy and treated them with varying remedies. Some men were told to drink a quart of cider a day, others were prescribed two spoonfuls of vinegar three times a day, or two oranges and one…
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7 Explainer Video Tips For Higher Conversions [#2 Is Ultra-Important]

7 Explainer Video Tips For Higher Conversions [#2 Is Ultra-Important]

Video Marketing
Video is a great way of communicating messages; loud and clear! An average internet user spends on average 2.6x more time on pages with an explainer video than without. No wonder the web is getting more populated with visual content. Facebook feed. Landing pages. Search results. Emails. You name it, videos are everywhere. Reason? Just as stated above. Content in the form of videos is much easier to comprehend and memorize. According to studies, an average viewer remembers 95% of a message when it is watched, whereas only 10% when read. This is the sole motto behind creating an explainer video, right? But creating just another explainer video won’t help. It’s just like adding another drop to a sea full of water. Your video will be lost! Result? A few…
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How To Write A Video Script Effortlessly [Template Included]

How To Write A Video Script Effortlessly [Template Included]

Video Marketing
A video without a script is like a ... well, I don't know what it is like, but it's definitely not going to be something good. Unless you just want to rumble around or do those vlog type of videos. Anyway, if your goal is to have a clear, concise video that transmits a well-defined message and has a strong call to action you will definitely need a video script. It makes everything more coherent and it gives it that professional feel. So if you have decided you want to step up the quality of your videos by having a script, this post will go right down your alley. I am going to tell you how to write a script for your video, what should it include, how in-depth can…
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How To Make A Video Storyboard For Your Business [2-Step Process]

How To Make A Video Storyboard For Your Business [2-Step Process]

Video Marketing
There's no doubt that video content is on the rise. If you want to get into video marketing or step up your video marketing game you should get used to creating a storyboard for all your videos. Everyone watches videos online. Yeah, a big chunk of all the video traffic on the Internet is coming from people who are just trying to kill some time and distract themselves from work. But studies show that half of the professionals are watching videos that are related to their work. On top of that, everyone from a stay at home mom to a CEO is more likely to buy a product after watching a video review or presentation of that product. So you want to make your business videos as good, clear and…
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Video Marketing For Restaurants & Bars: Dead Simple & Effective Ideas

Video Marketing For Restaurants & Bars: Dead Simple & Effective Ideas

Video Marketing
There's no doubt that video content production in general and video marketing, in particular, are the future of online marketing. Just having a nice website and posting some cool looking photos of your restaurant, the menu, the kitchen, some dishes do not cut it anymore. Video content is all the rage nowadays. Regardless of what business or niche you are in. People spend a ton of time watching videos online. More than half of the internet users watch online videos every single day. Facebook gets 8 million video views each day. And that numbers are going up as we speak. By 2019, 80% of all internet traffic will represent video traffic. And you don't need to take my word for it. The guys over at Forbes.com are saying it by citing…
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Step By Step Guide To Making A Business Intro Video [With Examples]

Step By Step Guide To Making A Business Intro Video [With Examples]

Video Marketing
A video is a great way of introducing your company or brand to new customers. It will instantly add more credibility to your business and make it look much more capable and professional. And that's what's all about, right? Any viewer can decide after watching a 2-minute introduction video if you are the right person to work with or not. That's why it is extremely important to carefully plan your company intro video. It will likely be the most important video you will ever make and it can skyrocket your conversion rates if you do it right. So in this post, I'm going to outline a step by step guide to walk you through the process of creating an awesome intro video for yourself, your company, brand, website or whatever…
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