20 of the Greatest Sales Video Examples Ever!

The love affair between sales and video content is more than 80 years old.

Video content remains the most powerful marketing tool for increasing sales, boosting brand awareness, engagement, and conversions across every digital platform.

So much so that more and more businesses and marketers are incorporating video content into their sales processes — from product demos to social media ads and customer testimonials.

• 95% of marketers say video is their top marketing priority in 2025.
• 78% of marketers plan to create more videos than in 2024.

Interestingly, they are simply responding to the growing demand for video content from consumers.

• 98% of consumers have watched a video to learn about a product or service, and they want more.
• 83% want brands to create more videos in 2025.

I understand—you’re excited to use sales videos to achieve your marketing goals.

But wait a moment. Spend just 10 minutes with us.

Don’t just create sales videos—create video content that converts and outperforms your competitors.

Just for you, we’ve compiled 20 of the greatest sales video examples ever, showcasing brands that have mastered the art of video-driven selling.

You’ll learn more from these videos than from dozens of marketing books and hundreds of blog posts.

Let’s begin.

What Is a Sales Video and What Are Its Benefits?

Some of you might be wondering – aren’t all video types designed to boost sales?

In a broad sense, they are. However, unlike other content types, sales videos are specifically created to persuade prospects to take concrete action.

This could be anything from contacting the brand and signing up to purchasing a product.

Like other video types, they highlight product or service benefits, solve a problem, and explain features.

However, they also use storytelling and emotional appeal to drive conversions.

A well-crafted sales video starts with great storytelling and professional corporate video production techniques to ensure maximum impact.

When audiences face multiple options online, your sales video must stand out — using authenticity, storytelling, and value to convince prospects to choose you.

Hence, here are some well-known benefits of sales videos:

• Sales videos use product information, brand vision, emotional appeal, and storytelling to persuade viewers to move forward in the sales cycle.
• In addition to educating viewers about a product or service, sales videos also help establish the brand as an industry expert. If prospects see you as an expert and authority, it becomes easier to build trust and credibility.
• Your videos can educate viewers about your product, company policies, after-sales service, and much more. This will reduce the workload of your customer service staff.
• Some video types are most effective at specific stages of the sales cycle, whereas sales videos are equally effective at every stage.

What Are the Different Types of Sales Videos?

There are several types of sales videos.

They might have different messages to convey and goals to achieve, but they all share a core purpose—to drive conversions.

Here are the top five types of sales videos:

Video Sales Letters

A short, laser-focused video that pitches a product to the target audience.

It includes an attention-grabbing intro, a solid sales pitch, and a compelling call to action.

Product Videos

This type of video aims to educate viewers about a product and provide valuable information to help users make quick, informed decisions.

Upsell and Cross-Selling Videos

The former promotes add-ons, advanced features, and the latest models of a product.

The latter, encourages customers to discover, learn, and purchase related products.

Brand Videos

Every brand has a story to tell.

Prospects can find the same product sold by dozens of brands.

Brand videos present your core values to the public.

Your brand story can help boost credibility and build trust in your product.

Personalized Videos

Adding a personal touch can significantly increase the effectiveness of your sales video.

The audience will feel that you care about them and their needs.

Personalized outreach is expected to grow, with brands using AI tools and data-driven insights to tailor sales video messages for individual viewers.

The Greatest Sales Video Examples

1. LYFT

This is one of the best videos by LYFT.

It’s inspirational, endearing, and emotional.

It has generated millions of views, but more than that, it humanizes the brand.

The video shows a LYFT driver — a mother of children with special needs — saving a man battling a gunshot wound. Months later, she is rewarded for her selfless act with a trip to Paris, her long-term goal.

LYFT’s storytelling strategy remains a benchmark for brands seeking authenticity.

What does the video do right?

• The focus is on the story, not the brand.
• The video uses emotion and storytelling to hook and maintain viewers’ interest.
• It humanizes the brand and associates it with a positive message.

2. Reclaim Your Water – Sperry

When there is a positive, powerful message, brands don’t have to mention their name in the video.

Sperry’s Reclaim Your Water is a truly inspiring video that combines storytelling, breathtaking visuals, and community bonding to highlight the dreams and desires of Black people.

It also emphasizes the importance of expressing one’s core values while exploring uncharted territories.

What does the video do right?

• The video delivers a beautiful message, masterfully told to inspire others.
• The brand name takes a backseat while human struggle, triumph, and bonding take center stage.
• Customers associate the brand with values they cherish and hold dear.

Audiences reward authenticity — and Sperry’s inclusive storytelling remains timeless proof of that.

3. Puls

All the information a prospective customer needs to make a decision is packed into this 28-second video.

Even without reading the video title, viewers know exactly what the video is about and what the company offers.

This sales video is a masterclass in brevity.

What does the video do right?

• The video is short, engaging, and informative.
• It includes a clear call to action: Need help fixing a smartphone or installing a smart home device? Here’s what you need to do.
• It uses a clear, concise script and visuals to convey its message.

Short-form videos like this continue to dominate TikTok, Instagram Reels, and YouTube Shorts.

4. Oleato Coffee Ritual

Want to promote your new line of products? You won’t find a more inspiring video than Oleato Coffee Ritual.

The video tells a story of passion, inspiration, and the connection between past and present.

It’s not just about the coming together of two brands but the merging of shared values to create something unique and wonderful.

What does the video do right?

• The video uses stunning visuals, mentally transporting viewers to an Italian summer.
• The story holds the audience’s interest throughout.
• The creators have packed the narrative, message, and promotion into a concise video of just over two minutes.

The blend of cinematic visuals and cultural storytelling is exactly what captivates global audience.

5. Sheffield Metals

A slightly longer video, but it’s loaded with valuable information. In this video, Sheffield Metals explains its top three offerings for metal roofing.

Where the video stands out is that, unlike most others, the company shares the cost structure, allowing prospects to make an informed decision.

What does the video do right?

• The video keeps viewers engaged with a mix of live-action and animation.
• It starts by focusing on the “cost factor”—the number one question for most people.
• The video is neatly segmented, and the script is simple, concise, and easy to understand.

Transparent pricing and honest content continue to win customer trust.

6. Live Action Explainer Video – Recognize

As an explainer video, you won’t find a more concise and clear video than this one by Recognize.

The video covers all the essential points: What is it? How do you use it? Why should you use it? And much more.

The creators use a well-balanced mix of live action and graphics to make the video more engaging.

What does the video do right?

• The video is short and concise, helping maintain viewers’ interest.
• The use of graphics and animation makes the message easy to understand.
• The video ends with a compelling call to action: Book a demo today!

B2B brands still rely on this format for clarity and impact in corporate sales funnels.

7. Nikon

A great sales video need not include a voiceover.

This video by Nikon is one of the best product tour videos online.

The high-quality close-up visuals of the camera, combined with clear text – highlighting its best features, and the outdoor visuals, grab attention and engage viewers.

The short duration keeps the audience interested and makes them want to learn more.

What does the video do right?

• A great mix of product demo, features, visuals, and music makes for an engaging watch.
• The video triggers curiosity and makes viewers want to learn more about the product.
• Investing in high-quality visuals helps engage the audience.

Nikon’s approach still exemplifies how to showcase premium products without overselling.

8. ThinkSmart Core Gen 2 Product Tour – Lenovo

Looking for an enterprise collaboration system for your office?

Do you have certain expectations from the product you’re planning to buy?

The ThinkSmart Core Gen 2 from Lenovo has everything you need and they do a good job showcasing this to the audience.

This video is super informative. It covers the main features and highlights why this product stands out from the rest.

What does the video do right?

• An unboxing and product tour combined into one video.
• The script is clear and concise, covering all essential points necessary for prospects to make a decision.
• The use of subtitles makes the video more accessible.

Accessibility features like captions are non-negotiable, boosting both engagement and SEO.

9. Amazon Windows

You might wonder why tech and e-commerce giants need explainer videos.

Well, many times, I have searched the Microsoft Store for apps that I have enjoyed on Amazon devices.

For people like me, this explainer video is an eye-opener. I wouldn’t have considered upgrading to Windows 11 if not for the Amazon App Store.

The video gives plenty of reasons to upgrade to Windows 11—Amazon Coins and multitasking.

What does the video do right?

• Clearly explains the key features of the Amazon Windows App Store.
• Lists the benefits users get for upgrading to Windows 11.
• Uses animation to simplify a complex topic for easier understanding.

Complex product ecosystems demand simple storytelling — Amazon nails that balance perfectly.

10. Semrush

Simple, fun, and informative – this is the new definition of a software promotional video, and Semrush has excelled at it.

The video covers all the essentials of a sales video – it highlights the problem and offers a solution – all in less than 30 seconds.

The software and its functions are explained by an animated character with a magic wand.

What does the video do right?

• The video is short and concise, making it suitable for all social media platforms.
• The video uses the problem-solution approach to grab the attention of viewers.
• The use of animation keeps the video fun and engaging.

Semrush’s playful approach remains relevant as audiences crave quick, digestible, and entertaining content.

11. Apple Watch

Create sales videos that make the audience sit up and take notice.

Our brains are wired to respond to sudden surprises.

When you click on an Apple ad, you expect to see great visuals, music, and a product loaded with high-end features.

However, the “Dear Apple” video has none of these.

Yet, within the first few seconds, you’re surprised and engrossed.

The video features Apple Watch users who reveal how the watch saved their lives.

What does the video do right?

• The video excels in creating an emotional connection.
• The opening “Dear Apple” or “Dear Mr. Cook” is intriguing and attention-grabbing.
• The focus is on people’s stories first, and then on the product.

This human-first storytelling continues to define Apple’s marketing edge

12. HydroMover

This is a sales video that combines a product demo and an explainer video into one, and the video is a hit.

In addition to the problem-solution message, the video also clearly mentions all the potential benefits that customers might hope to enjoy.

More importantly, the music doesn’t overshadow the deep, clear narration.

What does the video do right?

• The video clearly mentions the problem and presents its product as the solution.
• The video is highly informative, listing the top benefits of HydroMover.
• The use of a customer and his experience with the product builds trust and credibility.

Testimonials are a key trust-building element for conversion-focused videos

13. Dollar Shave Club

Who said selling shaving blades is boring?

The sales video by Dollar Shave Club is nearly a decade old, but it’s still one of the best out there.

It’s bold, hilarious, and totally unexpected.

It makes viewers curious and want to find out more.

The video turned the founder, Mike, and his company, Dollar Shave Club, into celebrities overnight.

What does the video do right?

• A sales video with a pinch of fun and humor makes for great viewing.
• The founder speaks directly to the audience, making them feel involved and interested in the video.
• The video focuses on the product’s value and benefits to the customer.

Humor and authenticity continue to outperform overly produced ads.

14. Dove

People often accuse cosmetic companies of stereotyping beauty.

The “Change Is Beautiful” video by Dove is an attempt to redefine beauty and spread positivity.

This short ad for its body wash product is emotional and impactful.

The video conveys the message that we need to be comfortable in our own skin and accept our bodies.

What does the video do right?

• It grabs attention by breaking stereotypes.
• The video is clear and concise, making the message more memorable.
• The message is emotionally compelling.

Such purpose-driven storytelling aligns with modern consumers’ demand for brand authenticity.

15. Sonic

The Sonic “Square Shakes” video is a case study that fits within an Instagram Reel.

It’s one of the coolest sales videos on the internet, packing plenty of information into 90 seconds.

It shows the problem (poor Instagram reach), the solution (first Instagrammed product – Square Shakes), the result (over 650 million impressions), and much more.

What does the video do right?

• The process – problem, solution, result – is explained in a clear and concise manner.
• The clever use of images and text.
• The solid script keeps viewers engrossed throughout the video.

Case-study-style storytelling performs well across platforms like TikTok and LinkedIn Reels.

16. Salesforce

A 2-year-old ad video, but still so apt for today’s world.

This Super Bowl ad by Salesforce uses a familiar movie scene to grab attention and constantly references the movie to convey Salesforce’s message.

The video also highlights the importance of storytelling, even in B2B marketing.

What does the video do right?

• The use of a famous actor and movie references grab attention and maintains interest.
• Great script and visuals.
• The inclusion of powerful marketing words and themes such as ‘trust,’ ‘engage,’ and ‘inclusivity.’

B2B marketers often use this format to share concise, high-impact messages at every stage of the sales funnel.

17. Grant Cardone

The internet, and YouTube in particular, is flooded with emotional sales videos.

For a change, this video takes ‘Glengarry Glen Ross’ path to promoting a product.

The video shows motivational speaker and legendary salesperson Grant Cardone displaying his skill at closing to a room full of trainees.

Sales videos can’t get more real than this.

What does the video do right?

• The video is raw, unique, and engaging.
• A live sales call establishes authority and expertise, boosting trust and credibility with the viewers.
• The video keeps viewers engrossed until the end.

Authentic, behind-the-scenes videos perform well as viewers look for more relatable, human experiences.

18. Cisco Secure Endpoint Pro

It isn’t enough to make a promise; you need to prove credibility with statistics.

This video for Cisco Secure Endpoint Pro covers all the key elements of a successful sales video.

The use of motion graphics makes the video engaging and interesting to watch.

What does the video do right?

• The use of motion graphics helps simplify and deliver a complex script.
• The inclusion of statistics enhances trust and credibility.
• The video is lighthearted and informative.

Data-driven storytelling is central to building confidence in B2B tech audiences

19. We Are Bolt

This video from Bolt lifts the veil to reveal the team behind the fastest-growing European tech company.

The company video highlights the human aspect and the values that are dear to them.

What does the video do right?

• The video humanizes the brand.
• The video helps boost trust and build relationships.
• The fast-paced video, with a clear and compelling script, is engaging to watch.

Brand videos that highlight company culture continue to be effective for attracting talent and strengthening PR.

20. Envestnet

A product video for wealth management software need not be boring.

This Envestnet video captures your attention within the first few seconds by featuring the cartoon character Mr. Krabs.

The exchange between the financial expert and Mr. Krabs is cleverly written and well-acted.

What does the video do right?

• The use of a familiar cartoon character and a touch of humor grabs attention.
• A mix of live-action and animation makes the video engaging to watch.
• An interesting script simulates a financial situation and the needs of an entrepreneur.

Mixing animation with relatable humor continues to outperform static explainer formats.

Sales Video Best Practices

I can sense the creative juices flowing and ideas bubbling within you.

You must have learned so much from the 20 greatest sales video examples, and we want to add a few more tips to the list.

Here are some sales video best practices that, if implemented properly, will surely persuade prospects to take action.

• Understand your audience’s intent and platform behavior before you script or shoot.
• Define a clear goal and tailor your call-to-action, tone, and visuals accordingly.
• Write a complete script with timing cues for smooth editing and consistent pacing.
• Keep it short, engaging, and focused on one message that solves a specific pain point.
• Make the first 5 seconds unmissable with bold visuals or an emotional hook.
• Cut jargon; highlight benefits over features.
• Use storytelling, emotion, and data together to create resonance and credibility.
• End with a strong CTA—tell viewers exactly what action to take next.
• Optimize for each platform’s format and audience expectations.
• Test variations, analyze engagement data, and iterate for continual improvement.

Before you dive into creating your next sales video, check out this guide on how to make a video the right way.

Final Thoughts

Sales videos should be first on your list of video marketing.

They can be your go-to tool to boost conversions.

Effective sales videos combine authentic stories, smart data insights, and AI-enhanced production to deliver next-level engagement.

The sales video examples above will inspire you to make concise, creative, and fun videos that deliver results.

With today’s easy-to-use editing apps and analytics tools, producing professional videos is accessible to teams of all sizes.

Now that you have watched all the videos, you must be brimming with ideas.

Expand your strategy beyond sales content—experiment with product demos, webinars, and customer stories to build a comprehensive video funnel.

Explore these video content ideas for your business to maximize your content strategy

Let’s not waste time. Start making sales videos now and if you need some inspiration, visit this page again.