When you find that everyone from your far-flung relatives to that kid from 3rd grade is on Facebook, you realize just how far-reaching and massive Facebook is.
Facebook, founded in 2004 by Mark Zuckerberg has now become a social media giant with 2.74 billion monthly active users.
Whether you are looking to connect with customers/ potential customers, expand into new markets, create brand awareness or boost sales, staying on top of the latest Facebook statistics is critical.
From 2004 when Mark Zuckerberg founded the company it has grown to 2.74 billion monthly active users and has become
It doesn’t matter what you want to do, connecting with customers/potential customers, expanding into new markets, boosting sales, creating brand awareness.
General Facebook statistics
1) As of 2021, there are 1.82 billion daily active users on Facebook, with over 2.7 billion monthly active users.
2) Facebook reaches 59% of the world’s social networking population. On second place is YouTube with approximately 2 billion users.
Apps like WhatsApp, Facebook Messenger, Instagram (all three of them are part of the Facebook ecosystem) and WeChat have over a billion users.
3) Outranked only by Google and YouTube, Facebook is the world’s third-most visited website. If someone is browsing the web there’s a good chance that they are using Facebook.
4) The Facebook app is the third-most downloaded app after TikTok and Whatsapp in 2021.
Whatsapp is part of the wider Facebook ecosystem. Another Facebook app, Messenger was the 6th most downloaded app in 2021.
Facebook user statistics
5) At least 412 million Facebook accounts are fake or duplicate.
Approximately 5% of worldwide monthly active users are fake. 11% of the monthly active users are duplicate accounts.
6) India has the most number of Facebook users, approximately 310 million followed by the United States at 190 million, Indonesia at 140 million and Brazil at 130 million.
7) 43% of Facebook’s user base is female while 57% of the user base is male. On comparing it to Instagram, 51% of the user base is female and 49% is male.
8) Facebook has penetrated well across all age barriers.
The data shows that 51% of 13–17-year-olds use Facebook, this figure is 76% for 18–24-year-olds, 84% of 25–30-year-olds, 79% of 30–49-year-olds, 68% of 50–64-year-olds, 46% of 65+-year-olds.
For education level statistics, 61% of people educated at high school or less use Facebook, that figure is 75% of people educated at the college level and 74% of people educated at more than college level.
9) The United States, where Facebook was founded, now contributes less than 10% of Facebook’s user base.
The vast majority of Facebook’s user base is from outside the United States.
10) Despite all the PR setbacks, Facebook is still maintaining consistent growth in usage, this gives you the chance to connect with an ever-increasing user base on the platform.
‘The Middle East and Africa’ is the largest growing region for Facebook at 13.6%, followed by Asia at 10.7%. The global growth rate was 8.7%, in 2021.
However, in markets like Japan, South Korea and Germany Facebook is losing users.
Facebook Demographics & Usage statistics
You should be able to understand who is using Facebook and how it can play an important role in deciding what strategies you should use.
11) The percentage of users who visit the site at least once daily is around 74% and around half, open the site at least twice a day.
This translates into more opportunities for you to reach different users, and promote your content.
No matter if you’re using organic marketing or running paid ad campaigns, the platform is immensely valuable.
12) Facebook users spend an average of 38 minutes per day on Facebook. 38 minutes is a bit long for mindlessly scrolling by and not paying attention.
People are spending their time chatting, interacting, and socializing on the platform.
We will see what Facebook users do during those 38 minutes further down the line.
13) Almost 80% of Facebook users use mobile devices to access Facebook and not computers.
Comparing this to only Computer users, only 1.7% of the users use computers.
18.5% of users use both a mobile and a computer to access the platform.
Digital Marketers should take this into notice and create mobile-friendly ads if they are planning to use Facebook to advertise their goods/services.
14) Over 80% of the mobile device users access the Facebook app on Android devices, for iOS users this figure is 14.3%.
This is likely because a significant portion of Facebook’s user base resides in the developing world.
The above statistic shows that it’s important to ensure that your landing pages, posts, and ads are compatible to run on both types of devices smoothly.
Another good idea is detailed instructions for iOS users to use the version that is best suited for their current version of the iOS.
15) Despite many people publicly expressing concern about Facebook being used by non-state actors as a vehicle to push fake news, there’s no decrease in the number of users using the platform to get their news.
According to a Reuters Institute Digital Report 2021, approximately 36% of people get their news from Facebook. Among all the social networks, this is the highest proportion.
Digital marketers should stay on top of Facebook if there’s a newsworthy angle to a product/service they are offering.
36% is too big of a number for any person/organization to ignore.
16) More than 500 million users use the Facebook stories feature every day.
This is a significant portion of the overall user base of Facebook and the stories feature is growing with time and has the potential to become one of the key features of the platform.
Be it individuals or big organizations, stories feature is a valuable tool to grow their organic reach.
17) Engagement on Facebook is massive, Facebook users made an average of 12 post likes, 5 comments, 1 page like, and 1 share in October 2021.
These statistics show that many users actively see content but don’t engage it unless it’s directly relevant to the user.
18) With Facebook pages, the name of the game should be to create quality content which appeals to your target audience.
The average engagement rate for Pages with fewer than 10,000 fans is approximately 0.52%, this average decreases as you gain more followers and falls to 0.28% when you have somewhere between 10,000-100,000 followers and a measly 0.10% when you cross the 100,000 follower mark.
Quality content creation is how you stop this decline and increase your average.
Building Facebook groups along with Facebook pages should also help boost user engagement.
Facebook Marketing Statistics
For digital marketers, there’s a huge opportunity to connect with their target audience on Facebook.
Let’s take a look at various marketing statistics from Facebook:
19) Over 90 million small and medium businesses are on Facebook.
While the raw numbers indicate that there’s a lot of competition for SMBs on the platform, a lot of these businesses don’t invest the required resources to market themselves or simply choose the wrong strategy to market themselves.
The right strategy and adequate allocation of resources will help your business utilize the full potential of the Facebook platform.
20) A post on a Facebook page only has an average organic reach of 5.2% of the total likes of the page.
The operative word here is ‘average’, some businesses/brands demonstrate much better performance than many other businesses, while many brands fail to capitalize on the potential of the platform.
The ability of marketers to create quality content and then build organic reach plays a critical part in the success or failure of the brand.
21) A total of 1.4 billion people have joined various Facebook Groups since the feature was introduced in 2010.
Facebook Groups were a big focus of the Social media giant’s leadership after the 2016 election.
Groups are being created every day, and if your brand/business is able to create dedicated groups for your brand and generate user interest, then this is an excellent way to build strong and meaningful relationships with your customers/audience.
22) 78% of American consumers say that they have discovered retail products on Facebook.
This is a massive percentage of the total consumer base.
This statistic shows that people are willing to trust Facebook to show them products or services that could be useful to them.
An engaging ad, which is relevant to the consumer, is the key to use Facebook as a marketplace.
23) Image Post accounts for a total of 55% of total posts, the figure is 22.2% for video posts and 18.5% for link posts.
Brands/businesses need to understand why adding media to their content is important, and how it leads to better engagement with their audiences and the algorithm.
To maximize the reach of your posts, you should include at least one image, video or another visual element.
24) Following brands or companies for using Facebook was a reason cited by 17% of Facebook users.
This statistic clearly indicates that a significant portion of the Facebook user base is there simply to follow brands and if brands are able to create quality and user engaging content then they can tap into this significant user base to expand.
Facebook Mobile Statistics
Led by non-western markets like Asia Pacific, Africa, and the Middle East, the world is choosing mobile as their preferred way to go online, and Facebook is no exception to this trend.
25) The percentage of users who only use Mobile Devices to access Facebook is around 79%.
This statistic should send a clear message to marketers- make all your content mobile-friendly.
You should be using Mobile optimized content only, from Mobile optimized landing pages to Vertical videos to posts that use short paragraphs.
26) 98.3% of Facebook users access Facebook through mobile devices.
It is a perception that since desktop users constitute a negligible share of the total user base, brands aren’t focused much on optimizing ad campaigns for desktop users.
Many think that since desktop users are a negligible share of the total user base that brands don’t need to focus too much on optimizing their ad campaigns or posts for desktop users.
Having said that, even a single percent of such a massive user base translates into tens of millions of users every month.
Any brand should focus on optimizing itself for both platforms.
Facebook Ads Statistics
Any review of Facebook statistics is meaningless without a success on the Facebook ads.
27) Ad revenue from Mobile Devices has skyrocketed over the years from just 11% in 2012 to more than 94% in 2019.
This is not surprising at all since the vast majority of Facebook users come from Mobile devices and the share of Desktop users has shrunken to record lows.
This should be a signal to all the marketers that a Mobile-first strategy is critical to the success of any brand on the platform.
28) Facebook along with its ads account for 80.4% of U.S. social referral share to retail and eCommerce sites.
When you include Instagram (Which is a part of the Facebook ecosystem and has a 10.7% share) this figure jumps to 91.1% which is such an overwhelming figure and shows you just how important Facebook and its ecosystem is for any brand/business.
29) 11 ads per month is what the average user clicks on Facebook.
There’s a portion of the platform that is against ads, but the vast majority of them don’t have an issue with the ads as long as they are directly relevant to them.
30) Average cost per ad has declined throughout 2021, most believe that the main reason for this decline is reduced ad expenditure on Facebook because of the COVID-19 related budget cuts.
As the world economy revives, the cost of advertisement on Facebook will climb up again.
The average Cost-Per-Click (CPC) was around $0.39 as of September 2021.
Ad costs fluctuate throughout the year and are generally affordable for the majority of businesses.
31) Businesses/Brands can reach out to approximately 2.7 Billion monthly active users with the help of the Facebook ad system.
Even if 99% of these 2.7 billion users don’t pay any attention to your ads, you would still have made an impression on 27 million people and by any margin, 27 million is a massive number.
32) Varying by the industry factor, the average Click-Through-Rate (CTR) ranges from 0.47% to 1.61% on Facebook ads. For finance and insurance 0.56% to 1.61% for legal to 1.01% for fitness.
Age-wise too the CTR factor changes, users from 18-54 range from 1.05% to a 1.35% CTR and users 55-64 have a 2.38% CTR, those who are 65+ have a CTR of 3.42%.
Facebook Video Marketing Statistics
Video Marketing on Facebook is critical for the success of any brand/business on Facebook. Here are some key video marketing statistics:
33) As the overwhelming majority of Facebook users access the platform through Mobile Devices, it’s natural that videos are optimized for mobile, both Vertical and Horizontal video formats.
Videos that are optimized for mobile (with vertical formats) have a greater appeal to consumers.
Videos with vertical format have a 23% higher chance of driving message association and a 27% higher chance of driving brand lift compared to video ads that lack a vertical format.
Adding captions to your video is also extremely helpful as many mobile users prefer to watch videos without sound.
34) More than 50% of video ad revenue comes from mobile devices. Year on year, mobile has consistently grown and delivered value to advertisers.
Advertisers who optimize for mobile see a greater bang for their buck.
35) Live events on Facebook receive six times more engagement than the standard recorded videos.
Users respond well to live events, brands who utilize influencers for product or brand launches see greater success.
Many brands already use this feature to build more meaningful relationships and increase engagement with their target audience.
Launched in 2004, Facebook has continued to grow and is currently the most relevant social media network. No matter who you are, be it a brand, influencer or a business, Facebook is essential for all.
Be it organically or through paid advertisements, Facebook offers a great opportunity for anyone willing to take risks.
Billions of users are engaging with the platform consistently and enthusiastically, using Facebook to socialize, interact and build communities instead of just getting updates and checking news feeds.
The utility of Facebook has continued to grow, and if the past is any indicator, it will continue to grow in the future. Brands that will adapt and learn to love Facebook will see incredible results.
Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook and other social tools on the web.
Cristian Stanciu is a freelance video editor, owner, and post-production coordinator of Veedyou Media – a company offering video editing services to videographers, marketing agencies, video production studios, or brands all over the globe.