When you find that everyone from your far-flung relatives to that kid from 3rd grade is on Facebook, you realize just how far-reaching and massive Facebook is.
Facebook, founded in 2004 by Mark Zuckerberg has now become a social media giant with 3.07 billion monthly active users.
Whether you are looking to connect with customers/ potential customers, expand into new markets, create brand awareness or boost sales, staying on top of the latest Facebook statistics is critical.
It doesn’t matter what you want to do, connecting with customers/potential customers, expanding into new markets, boosting sales, creating brand awareness.
📊 Global Reach & User Base
1) Facebook remains the world’s largest social platform with ~3.07 billion monthly active users in 2025. This solidifies its position as the most used social network globally.
2) 2.11 billion people use Facebook every day, meaning roughly 68.7 % of its monthly users log in daily.
3) Facebook’s monthly users represent about 37–38 % of the world’s population.
4) India is the largest national audience, with hundreds of millions of users, followed by the U.S. and Indonesia.
5) Across Meta platforms (including Instagram, WhatsApp, etc.), over 3.3 billion users engage daily.
👥 Demographics & Usage Patterns
6) Users aged 25–34 make up the largest age segment on Facebook.
7) Male users slightly outnumber female users on the platform (~56.8 % vs 43.2 %).
8) A significant share of users access Facebook for messaging, community groups, and news (multiple reports confirm usage diversity across age groups).
📱Engagement & Behavior
9) The average Facebook user spends about 30–32 minutes per day on the platform.
10) Mobile usage dominates: an overwhelming majority of users access Facebook via mobile devices.
11) Reels and short-form video formats continue to grow, contributing significantly to time spent watching video content.
12) Daily engagement includes billions of views on video content each day.
📈 Marketing & Advertising Impact
13) Facebook continues to lead in marketing adoption, with the majority of marketers still using the platform for campaigns.
14) Despite algorithm changes, Facebook remains one of the top places consumers discover retail products.
15) AI-powered ad creation and targeting tools are becoming core to Facebook’s ad ecosystem, with Meta planning full automation by 2026.
16) Personalized ads based on AI interactions are rolling out to improve relevance and engagement.
💰 Business & Revenue
17) Facebook’s advertising revenue continues to grow as brands invest in performance marketing and direct response ads. Recent data shows large revenue gains year-over-year across Meta’s ad business.
18) A broader range of businesses — from SMBs to enterprise brands — use Facebook Pages and Shops to connect with customers.
📊 Additional Useful Stats
19) Facebook remains the 3rd most visited website worldwide, after Google and YouTube.
20) Short-form video formats (e.g., Reels) now account for a large majority of total video plays.
21) Engagement rates vary by content type, with video posts often outperforming static content in organic reach.
22) Facebook supports content and advertising in over 100 languages, enabling global reach across diverse markets.
23) More than 90% of Facebook’s ad revenue comes from mobile devices, reinforcing its mobile-first ecosystem.
24) Facebook Ads have the potential to reach over 2 billion users worldwide, making it one of the largest advertising platforms globally.
25) Video posts generate higher engagement rates than image or text-only posts across most industries.
26) Facebook Groups drive stronger repeat engagement than standard Page posts, especially for niche communities and brands.
27) Facebook Messenger remains one of the most-used messaging apps in the world, widely adopted for customer support and sales.
28) Facebook Messenger remains one of the most-used messaging apps in the world, widely adopted for customer support and sales.
29) Facebook consistently ranks as the 3rd most visited website globally, behind only Google and YouTube.
30) Facebook remains especially effective for local businesses, with users frequently relying on Pages for reviews, directions, and contact details.
31) Social commerce tools such as Shops, Marketplace, and in-app checkout are expected to play a larger role in Facebook’s growth through 2026.
Conclusion
Launched in 2004, Facebook has continued to grow and is currently the most relevant social media network. No matter who you are, be it a brand, influencer or a business, Facebook is essential for all.
Be it organically or through paid advertisements, Facebook offers a great opportunity for anyone willing to take risks.
Billions of users are engaging with the platform consistently and enthusiastically, using Facebook to socialize, interact and build communities instead of just getting updates and checking news feeds.
As user behavior increasingly favors mobile experiences, video content, and personalized interactions, Facebook’s ongoing investment in AI, automation, and creator tools ensures it remains competitive in a rapidly changing digital landscape.
The utility of Facebook has continued to grow, and if the past is any indicator, it will continue to grow in the future.
Brands and marketers that stay agile, embrace new formats, and focus on authentic engagement will be best positioned to achieve strong, sustainable results on the platform in 2026 and beyond.
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Cristian Stanciu is a freelance video editor, owner, and post-production coordinator of Veedyou Media – a company offering video editing services to videographers, marketing agencies, video production studios, or brands all over the globe.