InVideo Review: Is The Video Editing Tool Worth Your Time?

Videos are one of the most engaging formats of content.

People are watching videos like never before with short-form and long-form video consumption continuing to grow across platforms –  it is predicted that the average person will spend 100 minutes every day watching online videos in 2026.

As a result, video is going to remain one of the top priorities for video marketers, with 95 percent of marketers increasing the spend on video marketing.

Needless to say, whether you are an independent creator or a business, making the most out of this trend is essential for building a community around your brand. 

If you want to create professional-looking videos complete with cool effects, filters, and animation, finding the right video editing tool is essential.

But don’t worry – you don’t have to shell out a chunk of your marketing budget for hiring professional video editors. Instead, you can use the video editing tools available online.

However, as the market is flooded with dozens of video editing apps, it can be overwhelming to pick one that is suited to your needs. 

To simplify the process, we are doing a deep dive and reviewing one of the popular tools in the industry – InVideo. 

What is InVideo?

InVideo is a browser-based video editing software that can be used on both Mac and Windows.

It comes with a number of professionally designed templates and an interactive UI that helps you create engaging videos in just a few hours.

Over the years, InVideo has evolved into an AI-powered video creation platform with advanced automation features.

You can also upload your own video and use InVideo to improve the overall look and feel. 

Using the templates on InVideo, you can create the following types of videos:

• Facebook and Instagram stories
• Facebook ads
• YouTube videos
• Snapchat stories
• Promo videos
• Marketing videos
• Short-form videos for platforms like TikTok, Instagram Reels, and YouTube Shorts

InVideo is a great option for marketers, individuals, and agencies who want to boost their brand content strategy.

Currently, it offers both free and paid subscription plans. 

Features of InVideo

Let’s get look at the features in detail to understand how the editing tool works:

Large video template gallery

The template library has expanded significantly, covering modern use cases like short-form ads, vertical videos, and brand reels.

While these templates have been designed by experts, you don’t need any design experience to customize them. 

The pre-designed templates cover almost all industry verticals and allow great flexibility so that you never have to start from scratch.

InVideo’s AI assists with script generation, scene selection, and automated voiceovers.

User-friendly interface

The interface is intuitive and easy to navigate – absolutely anyone can use it and walk away with a high-quality video in minutes.

The interface also supports drag-and-drop, which allows you to jazz up the video with text, effects, transitions, animations. 

The editor has been refined for faster workflows and smoother performance, even on larger projects.

Customizable video aspect ratios

The aspect ratio represents the ratio between the width and height of an image on the screen.

You should be careful about selecting the correct aspect ratio to deliver the best user experience for your audience.

For instance, if you are planning to create a video for YouTube, the ideal aspect ratio is 16:9.

Vertical video formats are now essential for social platforms like Reels, Shorts, and TikTok.

InVideo allows you to change the aspect ratio once you choose a template you like.

This also means that you can use the same template to create videos for different platforms. 

Easy cutting, cropping, and rotating

If you want your video to stand out in a crowd, it needs to perfect.

Cutting, cropping, and rotating are useful ways to enhance the quality of any video.

While these processes are usually straightforward, using good quality software is essential to make the task time-efficient.

InVideo editor has a tab called Layers, which gives you a preview of the various layers or frames in your video.

You can simply look at the layers and pick one that you wish to crop or rotate. You can also crop the entire video.

To complete the process, simply drag the edges of the frame and pick a specific aspect ratio depending on the platform.

Merge different video clips together

You can also merge several video clips on InVideo without downloading any other third party app.

Simply export the video once you are happy with the editing and download the video.

Since InVideo is a cloud-based platform, you can also save all the merged files and access them whenever you need them. 

Watermark-free exports remain is one of InVideo’s strongest advantages compared to competing tools.

Moreover, you can also add media and special effects to the merged file to make it more attractive.

Drag and drop timeline

This is undoubtedly the best feature of InVideo that gives it an edge over most video editing tools in the market.

The drag and drop function allows you to add elements to your videos by just dragging them – those who are editing videos for the first time will find this feature helpful. 

The timeline editor now supports faster trimming, snapping, and preview playback.

Adding text to videos

This feature allows you to enrich the video with text.

You can customize the video to your need by experimenting with different text styles that engage your audience. Premium subscribers can even use their own fonts to add text. 

Animated captions and dynamic text styles make videos more engaging and accessible.

Adding music/audio to the videos

Adding a catchy tune to your video can bring it to life and boost audience engagement.

However, you must always use a royalty-free track to avoid running into copyright issues. 

InVideo offers an extensive library of over a hundred royalty-free audio tunes that can be easily added to the video you are editing.

The audio library has grown and now includes voiceovers, sound effects, and AI text-to-speech.

The tunes are sorted into various categories, which makes it convenient for you to choose. The categories include:

• Bright
• Calm
• Entertaining
• Funky
• Romantic
• Promo string 

The tracks can be played directly from the menu. You can also upload your own tracks. 

Stock library

A stock library is integrated into the platform that offers access to millions of copyright-free media. 

You can browse through stock images, video clips, transitions, visual effects, graphics, etc., and add them to your videos. 

InVideo integrates premium stock sources for users on higher-tier plans.

Turn any text into video

Turning your blog posts into videos is a good idea to kickstart your video marketing efforts by repurposing content. However, converting it manually can be extremely time-consuming. 

InVideo has a Text to Video tab that helps you to do this and saves time. Using this feature, you can import a script, insert an URL, or even upload your media file – this will be converted into scenes that you can edit as per your requirements.  

You can opt for the Storyboard mode that allows you to review the scenes in detail and rearrange them or use the Advanced Editor if you need to do a detailed edit of the video.  

The AI-powered text-to-video feature automatically structures scripts into scenes and visuals.

Add subtitles to videos

Subtitles can help in increasing the reach of any video. While tools such as  YouTube Studio allow to add and edit captions, the automatically generated subtitles are usually of low quality. 

You can edit captions and add them to your YouTube video using InVideo. You can also apply different styles to your captions, especially when you are editing promotional videos. 

Auto-captioning improves accessibility and boosts engagement, especially on muted autoplay feeds.

Creating a video on InVideo (step by step process)

Here’s a guide to help you understand how InVideo works:

• Create an account on the InVideo website by providing the necessary details. Once the account is created, you can log in using the credentials.

• Choose the type of video you want to create. Choose from the following options: pre-designed templates, text-to-video format, or a blank template.

• If you are planning to use a pre-designed template, browse through over 2,000 professionally designed templates to pick. You can then use the drag-and-drop editor for customizing the template by adding filters, transitions, animations, text, images, music, etc. You can also choose video templates designed for specific platforms such as Facebook and Instagram Stories or Facebook ads.

• If you plan to create a video from the beginning, opt for a blank template and customize it using the intuitive editor to add various elements.  You can also use the media library for adding layers, filters, transitions, animations, images, and audio clips to your video.

• If you need to convert existing text to a video, choose a template and upload the script or media files to auto-generate the video.  

• Once you are done editing, click ‘Export’ to allow the video to render. 

• Then you can download the video. You can use the social share icons to share the video on social media directly. You can also use the shareable link for the video to embed it in your emails, blog posts, or website.   

The process is optimized for speed, allowing users to publish content within minutes.

Pricing

InVideo offers multiple pricing plans designed to suit individual creators, businesses, agencies, and large teams:

Free:
This plan allows users to try InVideo at no cost. It includes 2 video minutes and 1 AI credit per week, access to 1 Express avatar, and up to 4 exports per week with an InVideo watermark. However, there is no access to generative AI features on this plan. The Free plan is ideal for users who want to explore the platform before upgrading.

Plus:
The Plus plan starts at $28 per month (billed annually) and is best suited for creators who rely heavily on stock video and essential AI tools. It includes 10 credits, 50 video minutes, 95 iStock assets, 2 UGC product asset ads, 30 seconds of generative video, 2 Express Clones, 3 users, and 100GB of cloud storage. Users also get unlimited exports, 365 days of unlimited AI image generations, and access to Nano Banana Pro.

Max:
Priced at $50 per month (billed annually), the Max plan is designed for growing brands and agencies with higher production needs. It includes 40 credits, 200 video minutes, 320 iStock assets, 8 UGC product asset ads, 120 seconds of generative video, 5 Express Clones, 3 users, and 400GB of cloud storage. This plan also offers unlimited exports, 365 days of unlimited image generations, and Nano Banana Pro access.

Generative:
The Generative plan costs $100 per month (billed annually) and is optimized for advertisers and filmmakers using AI-driven video at scale. It includes 100 credits, 200 video minutes, 320 iStock assets, 5 generative UGC ads, 300 seconds of generative video, 8 Express Clones, 3 users, and 400GB of cloud storage. Like other paid plans, it offers unlimited exports, 365 days of unlimited AI image generation, and Nano Banana Pro.

Team:
The Team plan is priced at $899 per month (billed annually) and is built for large teams and enterprise-level production. It includes 1000 credits, 2000 video minutes, 3200 iStock assets, 50 generative UGC ads, 50 minutes of generative video, 40 Express Clones, 1 seat, and 4TB of cloud storage. This plan supports unlimited exports, 365 days of unlimited AI image generations, and Nano Banana Pro.

Enterprise:
InVideo also offers custom Enterprise pricing for large organizations that require advanced security, dedicated support, and tailored solutions. Pricing is flexible and based on specific business needs.

All paid plans include unlimited exports, access to premium stock assets, advanced AI tools, collaboration features, and 365 days of unlimited AI image generation.

InVideo offers annual billing discounts of up to 20%, and pricing may change occasionally. Promotional offers are sometimes available during seasonal sales such as Black Friday or creator-focused campaigns.

Pros and Cons

Pros:  

• Pre-made templates so you save time while creating videos
• Drag and drop interface allows easy editing
• Minimal learning curve
• Exhaustive stock library
• Article to video feature
• 24/7 chat support
• Strong AI automation features

Cons:

• Requires stable internet connection
• Works best on Chrome
• Large files may load slowly
• Premium stock limited to paid plans

The final verdict

With InVideo, you can save both time and money for creating content that fosters engagement.

It offers a host of exciting features at a competitive price. Since it is entirely cloud-based, there are no minimum system requirements involved.

You can upload the video files and get started immediately. Moreover, you can collaborate with your team members in real-time by sharing links to the video and finish the editing. 

Is InVideo worth it? Overall, InVideo is a powerful choice for beginners, marketers, and businesses looking to scale video content efficiently.