Last update: May 2020
If you’re looking to outsource video editing and you’re not really sure how to do it, you are in the right place.
I’ve been working with hundreds of clients through our video editing agency and I think I nailed down a set of things you want to check before you hand off the editing of your videos to someone else.
I know first hand that editing your videos, no matter how long or short they are, can take a tremendous amount of your precious time.
If you are struggling in post-production and you simply don’t have enough in-house resources to get the finished video done we have just the right solution for you.
Outsourcing this task to an online video editing company or to a freelancer has never been easier and more efficient.
In this post, I am going to break down and list what are the absolute best tips you need to know and what to look at before you outsource video editing to someone else.
No matter if it’s us.
Or someone else.
Why do videos in the first place?
Well, let me answer that with a question.
What would you prefer: watching a 5-minute fun and engaging video which will explain how an engine works or reading a 2,000 words article about it?
Video has become the preferred content type around the web.
Just look at these stats over here.
High-speed internet connections and high-performance mobile devices allow us to watch videos anywhere, at any time.
It makes perfect sense for you – regardless if you are representing a company, a brand or just yourself – to get in the video marketing game.
Your competition is surely doing it already.
Focus on creating content
As a content creator, what you want to do is actually focus on creating the video and that’s it.
Once the video is shot, all the post-production can be outsourced to a video editing company which can be literally overseas.
The actually filming can take just a few minutes, but the editing of that 10 or 20 minutes video and the rendering can take a few hours.
You can spend this time in creating more content or working on that new project of yours which you never have time to start.
Using an online video editing service will actually save you both time and money in the long run.
Works for any niche or topic
Video editing outsourcing can be done for almost any type of videos and any industries.
I don’t think we ever received a request that we couldn’t handle.
We, as a video editing company, have dedicated video editors who are specialized in a different type of editing styles which match various business or consumer needs.
For example, a business owner will want someone with a solid background in corporate video editing to handle your projects.
A person who wants to create an emotional video of his family trip from last year will want a video editor who is specialized in that particular niche.
So if you are thinking about outsourcing the editing of the video you don’t need to worry at all about the type of the video you want to create. We can do any kind of video.
Why should you outsource video editing
Here are the top reasons why outsourcing video editing is the best option for your particular situation most of the times.
#1 You don’t have the human resources
I haven’t met a single company regardless of the market they are it who has a full-time video editor on board. Of course, video broadcasters and TV stations are excluded. But most of the times, the majority of the business don’t have a person or a team who can handle video editing.
And this is perfectly normal because for most business having a full-time editor on board is not economically feasible given the amount of work required. You are probably doing videos just a couple of times a month or even less often.
That is a perfect reason to outsource video editing to a specialized team of professionals. Shift that activity over to someone else and keep focusing on the core activity of your business instead.
#2 You don’t have the technical resources
If you are thinking that you can quickly cut your raw video yourself, you might want to reconsider. Even the most basic video editing software can get pretty expensive. On top of that, the hardware needs to smoothly run today’s Full HD or 4K footage will have to be high end.
This is a cost you might not be able to recuperate if video editing is not a something that you need to do constantly on a long-term basis.
You contract with the company to whom you outsource video editing can be project based. It doesn’t need to be long-term and it doesn’t need to have a monthly charge associated with it. You only pay per project.
Qualities to look for when you outsource video editing
Alright, now that we have that cleared up let’s see what are some of the qualities you want to find the person or company you are going to outsource video editing to.
Another important thing which you want to look at when you outsource video editing is the creativity of the team or individual you are working with.
Here you want to look at how the first draft of the video comes together in terms of editing style and what are the video editing methods & techniques used. Even though this will be a draft version, you want it to me as closely as possible to how you picture the finished video to look like.
This one goes hand in hand with the creativity. The editor may have the right ideas but he will also need the right set of skills and technique. Otherwise, he will not be able to put into practice the ideas that he or you may have. Video editing software can get pretty complicated. Even for the most tech-savvy people and learn how to use it takes a lot of time.
Also, staying connected and up to speed with the latest software and trends in the industry can be quite a challenge. This is a fast-moving market.
Most of the times your video editing company or video editing freelancer will live in a different country. Or even on a different continent. That is why communication could be lacking sometimes. So, before you outsource video editing to anyone check what their availability is.
Ideally, you want to be able to reach them by phone or Skype calls as well, not just by email and chat with customer support.
You always want the guys with a “can do attitude”. Having the right mindset and just a positive attitude will make a great difference. When somebody is enthusiast about a project you can’t really expect to see mediocre results from them.
A team which is passionate about each and every project will come back to you with a creative solution which matches your expectation. All within the mentioned deadline. We believe this is extremely important especially for long-term relations.
Don’t just browse around their website to look for past videos they did or projects they worked on. Ask specifically to see their work in a given niche. For example, over here are Veedyou.com, we have been working with many clients who asked us to keep their videos private or even sign non-disclosure agreements.
So if you can’t find a specific type of video style on the website it doesn’t necessarily mean we can’t do it. Let’s have a short call and see if we can help make your video project a reality. We’d love to chat and show you in private more of our previous video edits if needed.
Lastly but not least you obviously want to check out the pricing. Most online video editing companies will charge you just a fraction that a marketing agency would.
But double-checking the price is definitely something you want to do.
We are totally transparent on that.
In fact I just had an article posted on the blog recently where we break down the cost of our video editing services. Make sure to check it out and get an idea of how much something like this would cost.
For standard projects, the fees are based on the duration of the footage that needs to be edited. But for more complex projects which are heavy on visual effects and animation, the pricing structure might vary a bit.
Things to communicate to your video editor
Garbage in, garbage out.
I think that saying is so true in video editing too.
Let me explain a little bit what I mean with that.
Even though you might be working with a very competent, creative and experienced video editor, you will still need to provide quite a little bit of input about your project.
At least in the very beginning when you don’t really know if you are both on the same page in terms of editing style and the overall feel of your videos.
So, put in a little bit of your time and make sure to communicate clearly your requirements and what you expect back.
Here are a few key points you should discuss with your video editor.
A script or storyboard
These type of documents make sense for documentary films, interviews, animated videos and similar projects.
If you’re outsourcing corporate videos make sure to share your branding guidelines with your editor.
If you don’t have a proper branding package to share, you can include stuff such as your logo, color scheme and font.
If you have an example video that you like you can send that over to your video editor.
That can be used as a reference, obviously not for replicating or copying ideas word by word.
Or better said, frame by frame.
A creative brief
This can be a small document or just an email with a few bullet points that touch on things such as:
- editing style
- text and titles
- music, if any
- anything else
Bottom line, outsourcing video editing will help any company to keep up with the market trends and with the competition. On top of that, by hiring an online video editing company will not leave a dent in your budget. But hiring a marketing agency probably would.
Cristian Stanciu is a freelance video editor, owner, and post-production coordinator of Veedyou Media – a company offering video editing services to videographers, marketing agencies, video production studios, or brands all over the globe.