Videos are one of the most engaging formats of content.
People are watching videos like never before — it is predicted that the average person will spend 100 minutes every day watching online videos in 2021.
As a result, video is going to remain one of the top priorities for video marketers, with 95 percent of marketers increasing the spend on video marketing.
Needless to say, whether you are an independent creator or a business, making the most out of this trend is essential for building a community around your brand.
If you want to create professional-looking videos complete with cool effects, filters, and animation, finding the right video editing tool is essential.
But don’t worry — you don’t have to shell out a chunk of your marketing budget for hiring professional video editors. Instead, you can use the video editing tools available online.
However, as the market is flooded with dozens of video editing apps, it can be overwhelming to pick one that is suited to your needs.
To simplify the process, we are doing a deep dive and reviewing one of the popular tools in the industry – InVideo.
What is InVideo?
InVideo is a browser-based video editing software that can be used on both Mac and Windows.
It comes with a number of professionally designed templates and an interactive UI that helps you create engaging videos in just a few hours.
You can also upload your own video and use InVideo to improve the overall look and feel.
Using the templates on InVideo, you can create the following types of videos:
- Facebook and Instagram stories
- Facebook ads
- YouTube videos
- Snapchat stories
- Promo videos
- Marketing videos
InVideo is a great option for marketers, individuals, and agencies who want to boost their brand content strategy.
Currently, it offers both free and paid subscription plans.
Features of InVideo
Let’s get look at the features in detail to understand how the editing tool works:
- Large video template gallery
InVideo gives you access to more than 2,000 fully customizable templates that can be personalized for various platforms and formats such as Instagram ads, YouTube videos, and Facebook stories.
While these templates have been designed by experts, you don’t need any design experience to customize them.
The pre-designed templates cover almost all industry verticals and allow great flexibility so that you never have to start from scratch.
Plus, the templates are powered by an AI engine to help you select the right visuals and music that allows you to save time.
- User-friendly interface
The interface is intuitive and easy to navigate – absolutely anyone can use it and walk away with a high-quality video in minutes.
The interface also supports drag-and-drop, which allows you to jazz up the video with text, effects, transitions, animations.
- Customizable video aspect ratios
The aspect ratio represents the ratio between the width and height of an image on the screen.
You should be careful about selecting the correct aspect ratio to deliver the best user experience for your audience.
For instance, if you are planning to create a video for YouTube, the ideal aspect ratio is 16:9.
On the other hand, if your video is for IGTV, 9:16 is the preferred aspect ratio.
InVideo allows you to change the aspect ratio once you choose a template you like.
This also means that you can use the same template to create videos for different platforms.
- Easy cutting, cropping, and rotating
If you want your video to stand out in a crowd, it needs to perfect.
Cutting, cropping, and rotating are useful ways to enhance the quality of any video.
While these processes are usually straightforward, using good quality software is essential to make the task time-efficient.
InVideo editor has a tab called Layers, which gives you a preview of the various layers or frames in your video.
You can simply look at the layers and pick one that you wish to crop or rotate. You can also crop the entire video.
To complete the process, simply drag the edges of the frame and pick a specific aspect ratio depending on the platform.
- Merge different video clips together
You can also merge several video clips on InVideo without downloading any other third party app.
Simply export the video once you are happy with the editing and download the video.
Since InVideo is a cloud-based platform, you can also save all the merged files and access them whenever you need them.
The merged video is without any watermark — a feature other video editing tools provide only upon payment.
Moreover, you can also add media and special effects to the merged file to make it more attractive.
- Drag and drop timeline
This is undoubtedly the best feature of InVideo that gives it an edge over most video editing tools in the market.
The drag and drop function allows you to add elements to your videos by just dragging them — those who are editing videos for the first time will find this feature helpful.
- Adding text to videos
This feature allows you to enrich the video with text.
You can customize the video to your need by experimenting with different text styles that engage your audience. Premium subscribers can even use their own fonts to add text.
- Adding music/audio to the videos
Adding a catchy tune to your video can bring it to life and boost audience engagement.
However, you must always use a royalty-free track to avoid running into copyright issues.
InVideo offers an extensive library of over a hundred royalty-free audio tunes that can be easily added to the video you are editing.
The tunes are sorted into various categories, which makes it convenient for you to choose. The categories include:
- Promo string
The tracks can be played directly from the menu. You can also upload your own tracks.
- Stock library
A stock library is integrated into the platform that offers access to millions of copyright-free media.
You can browse through stock images, video clips, transitions, visual effects, graphics, etc., and add them to your videos.
- Turn any text into video
Turning your blog posts into videos is a good idea to kickstart your video marketing efforts by repurposing content. However, converting it manually can be extremely time-consuming.
InVideo has a Text to Video tab that helps you to do this and saves time. Using this feature, you can import a script, insert an URL, or even upload your media file – this will be converted into scenes that you can edit as per your requirements.
You can opt for the Storyboard mode that allows you to review the scenes in detail and rearrange them or use the Advanced Editor if you need to do a detailed edit of the video.
- Add subtitles to videos
Subtitles can help in increasing the reach of any video. While tools such as YouTube Studio allow to add and edit captions, the automatically generated subtitles are usually of low quality.
You can edit captions and add them to your YouTube video using InVideo. You can also apply different styles to your captions, especially when you are editing promotional videos.
Creating a video on InVideo (step by step process)
Here’s a guide to help you understand how InVideo works:
- Create an account on the InVideo website by providing the necessary details. Once the account is created, you can log in using the credentials.
- Choose the type of video you want to create. Choose from the following options: pre-designed templates, text-to-video format, or a blank template.
- If you are planning to use a pre-designed template, browse through over 2,000 professionally designed templates to pick. You can then use the drag-and-drop editor for customizing the template by adding filters, transitions, animations, text, images, music, etc. You can also choose video templates designed for specific platforms such as Facebook and Instagram Stories or Facebook ads.
- If you plan to create a video from the beginning, opt for a blank template and customize it using the intuitive editor to add various elements. You can also use the media library for adding layers, filters, transitions, animations, images, and audio clips to your video.
- If you need to convert existing text to a video, choose a template and upload the script or media files to auto-generate the video.
- Once you are done editing, click ‘Export’ to allow the video to render.
- Then you can download the video. You can use the social share icons to share the video on social media directly. You can also use the shareable link for the video to embed it in your emails, blog posts, or website.
InVideo offers three pricing models:
Free: This plan gives you access to watermark-free videos, 3500+ video templates, a standard media library, and automated text to speech functionality. You can create 15 min duration videos and export 60 videos per month. However, you don’t get access to special tools such as removing background images or premium templates. Moreover, you do not have reseller rights over such videos, and the cloud storage is only 1 GB. This plan is perfect for those who want to create videos to share with their friends and family.
Business: For USD 10 per month, you get everything included in the free plan, along with access to 1 million+ premium media, 20 credits for removing background images, and ten iStock media per month. Video exports are limited to 60 videos per month. You have access to premium templates, retain the reseller rights, and get 10 GB of cloud storage. This plan is ideal for small businesses, entrepreneurs, and social media influencers. You can opt for a 14-day free trial before you commit.
Unlimited: For USD 30 per month, this plan includes everything in the free plan, plus unlimited video exports every month, access to 1 million+ premium media, 40 credits for removing background images, and 120 iStock media per month. You also have access to premium templates, retain the reseller rights, and get 100 GB cloud storage. This plan is perfect for agencies, freelancers, and large organizations. You can opt for a 14-day free trial to try it out.
In case you opt for the free trials, you need to provide your credit card details at the time of sign up. However, you will be charged only once the trial ends. You can cancel anytime before that without paying. In case you cancel the subscription in the middle, you will continue to enjoy the benefits of the plan till the end of the billing cycle. Post that, your plan will be downgraded to a watermark plan. However, if you have created any videos before canceling the subscription, you can share them without a watermark.
Pros and Cons
- Pre-made templates so you save time while creating videos
- Drag and drop interface allows easy editing
- The learning curve is minimal since the tools are user friendly and easy to navigate
- An exhaustive stock library
- You can also add your own audio and video clips while editing
- The article to video feature makes repurposing content easy
- The tool is continuously updated based on user feedback
- The 24/7 online chat support ensures you always have someone to answer your questions
- You have almost 100 percent control over all aspects of video making
- You need access to a stable internet connection to save the changes to the cloud storage
- It works better on Google Chrome
- If you are using heavy video files, it can take a few extra minutes to load
- Access to iStock footage is only available for premium plans
The final verdict
With InVideo, you can save both time and money for creating content that fosters engagement.
It offers a host of exciting features at a competitive price. Since it is entirely cloud-based, there are no minimum system requirements involved.
You can upload the video files and get started immediately. Moreover, you can collaborate with your team members in real-time by sharing links to the video and finish the editing.
Overall, InVideo is a tool worth considering, especially if you are a beginner.
Cristian Stanciu is a freelance video editor, owner, and post-production coordinator of Veedyou Media – a company offering video editing services to videographers, marketing agencies, video production studios, or brands all over the globe.