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How To A/B Test Videos For Higher Conversion Rates

How To A/B Test Videos For Higher Conversion Rates

Video Marketing
For Royal Navy sailors in the 18th century, disease during long sea voyages was often a bigger threat than any enemy. Scurvy (an illness that if left untreated can lead to a slow and painful death) was rife on ships in the 1700s. And while many claimed to know of remedies that aided sufferers, no one came close to a cure until 1747 when Mr. James Lind, a Royal Navy ship surgeon, conducted what could be regarded as one of the very first A/B tests to find a cure. He took 12 men suffering from scurvy and treated them with varying remedies. Some men were told to drink a quart of cider a day, others were prescribed two spoonfuls of vinegar three times a day, or two oranges and one…
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7 Explainer Video Tips For Higher Conversions [#2 Is Ultra-Important]

7 Explainer Video Tips For Higher Conversions [#2 Is Ultra-Important]

Video Marketing
Video is a great way of communicating messages; loud and clear! An average internet user spends on average 2.6x more time on pages with an explainer video than without. No wonder the web is getting more populated with visual content. Facebook feed. Landing pages. Search results. Emails. You name it, videos are everywhere. Reason? Just as stated above. Content in the form of videos is much easier to comprehend and memorize. According to studies, an average viewer remembers 95% of a message when it is watched, whereas only 10% when read. This is the sole motto behind creating an explainer video, right? But creating just another explainer video won’t help. It’s just like adding another drop to a sea full of water. Your video will be lost! Result? A few…
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7 Online Video Editing & Creation Tools You Need To Try

7 Online Video Editing & Creation Tools You Need To Try

Video Editing
Kapwing If you're a millennial you probably heard of or even used Kapwing before. Kapwing is more like a meme maker or a collection of simple editing features rather than a traditional video editing platform. You can trim and stitch your videos together, add subtitles, resize or rotate them. Everything is free if you're okay with having a little "Kapwing" watermark in the corner of your video. You can upload pretty much any file format as long as your video file does not exceed 300 MB. Alternatively, you can simply paste the link to the video you want to edit and use it straight from YouTube or Vimeo for example if it's not longer than 30 minutes.   So Kapwing will not work for videos that are longer than that…
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GoPro Hero 7 vs GoPro Hero 6: An In-Depth Comparison

GoPro Hero 7 vs GoPro Hero 6: An In-Depth Comparison

GoPro
GoPro experienced one of its worst business years in company history in 2016, when the Karma drone was massively recalled off the market and its financial troubles resulted in a series of layoffs. Thus, when the GoPro Hero 6 first launched, the tech conglomerate had a lot to prove. Some time has passed since, and it saw the introduction of a brand new product. Image Source: DepositPhotos We’re talking about the GoPro Hero 7, of course. The new installment in the line was launched very recently, which is why it’s worth looking into. So, are the two much of the same action camera, or is one superior to the other? In this article, we will explore their features in-depth and decide which one is worth investing in at the end…
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Best GoPro Video Editing Software You Can Use In 2018

Best GoPro Video Editing Software You Can Use In 2018

GoPro, Video Editing
If you're a GoPro user, chances are that at some point you will want to edit your shots and try to create cool videos like those you see on YouTube. You will want to take all that raw footage and start cutting it, stitch it, do transitions, add effects, stabilize the image if it's too shaky, add music or voiceover, add titles or credits. But where do you start? How can you edit your GoPro videos? So I get this question a lot: Cristian, what is the best GoPro video editing software? And that's exactly what we are going to talk about in this post. Please note that it this post I am going to refer to desktop or laptop software. I like to edit all my videos on a…
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Best Video Editing Software For YouTube In 2018

Best Video Editing Software For YouTube In 2018

Video Editing, YouTube
Let me start this blog post with a video. Thumbs up for Steve Carell, playing Michael Gary Scott in NBC's The Office. Anyways, my point is that YouTube is all the rage nowadays. Online video is all the rage. Videos are a type of content that is just so easy to consume using any kind of device, from almost anywhere in the world. There's so much awesome content out there that you will be hooked. So I think Michael hit the nail right on the head with his line from The Office. But if you landed on this page, you probably decided that you want to be the person makes a living on YouTube or at least use it in a more lucrative way. Not the guy that did not work for 5…
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Best Instagram Video Editor: Make Your Videos Pop

Best Instagram Video Editor: Make Your Videos Pop

Video Editing
Instagram is kind of a big deal right now. Everybodys on it. Everybody is posting all the time. You have individuals as well as brands trying to grab your attention. There are 95 million posts being published on Instagram each day? With so much content being posted each minute, how can you stand out? How can you make your content really pop and grab peoples attention? One way is through really high-quality videos. And that's what we are talking about today. More specifically about how you can edit your Instagram videos, and what is the best Instagram video editor you can use. We are going to look at the best Instagram video editing apps in just a second. Before we get to the apps though, let's answer a quick question.…
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How To Write A Video Script Effortlessly [Template Included]

How To Write A Video Script Effortlessly [Template Included]

Video Marketing
A video without a script is like a ... well, I don't know what it is like, but it's definitely not going to be something good. Unless you just want to rumble around or do those vlog type of videos. Anyway, if your goal is to have a clear, concise video that transmits a well-defined message and has a strong call to action you will definitely need a video script. It makes everything more coherent and it gives it that professional feel. So if you have decided you want to step up the quality of your videos by having a script, this post will go right down your alley. I am going to tell you how to write a script for your video, what should it include, how in-depth can…
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How To Make A Video Storyboard For Your Business [2-Step Process]

How To Make A Video Storyboard For Your Business [2-Step Process]

Video Marketing
There's no doubt that video content is on the rise. If you want to get into video marketing or step up your video marketing game you should get used to creating a storyboard for all your videos. Everyone watches videos online. Yeah, a big chunk of all the video traffic on the Internet is coming from people who are just trying to kill some time and distract themselves from work. But studies show that half of the professionals are watching videos that are related to their work. On top of that, everyone from a stay at home mom to a CEO is more likely to buy a product after watching a video review or presentation of that product. So you want to make your business videos as good, clear and…
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GoPro Battery Life: What To Expect And How To Improve It [Hero 7 Update]

GoPro Battery Life: What To Expect And How To Improve It [Hero 7 Update]

GoPro
I conducted a little research/interview a while back and I asked 44 travel bloggers what are their top tips for getting the most out of their GoPro. There was one thing that people constantly brought up - the GoPro battery life. The bottom line was that there's simply not enough power in one single battery to last as much as the users want. Especially when you are traveling a lot and you want to capture as much footage as you can. So if you find yourself having the same issue, read on and find out how long does a GoPro battery last and what you can do to make it last longer. I'm also going to touch a little bit on what are some good accessories to use to improve…
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